Use the Moengage destination to connect and map your Adobe data (user attributes, segments and events) to MoEngage in real-time. Customers can then act on this data, delivering personalized, targeted experiences.
With Adobe, the integration is very simple and intuitive. Simply take any Adobe user profile, and map it to a MoEngage user attribute.
This destination connector and documentation page are created and maintained by the Moengage team. For any inquiries or update requests, please contact them directly at https://help.moengage.com/hc/en-us
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A marketer wants to target a user segment (built in Adobe Experience Platform) via Moengage campaigns. Also, they want to personalize campaign content based on attributes from Adobe Experience Platform profiles. With this integration, users and attributes are updated in MoEngage as soon as segments and profiles are updated in Adobe Experience Platform.
Before you can send your Adobe Experience Platform data to Moengage, note the following prerequisites:
Moengage supports the activation of identities described in the table below.
Target Identity | Description | Considerations |
---|---|---|
user_id | Unique identifier that uniquely identifies a user profile in the Moengage system. | This identifier supports string type. Either one of user_id or anonymous_id is required |
anonymous_id | Another identifier for an unknown user profile - meaning a profile that does not exist in the system. | This identifier supports string type. Either one of user_id or anonymous_id is required |
Refer to the table below for information about the destination export type and frequency.
Item | Type | Notes |
---|---|---|
Export type | Profile-based | You are exporting all members of a segment (audience) with the identifiers (user_id, anonymous_id) along with custom attributes defined by you exported to Moengage. |
Export frequency | Streaming | Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.
To authenticate to the destination, fill in the required fields and select Connect to destination.
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.
To correctly send your audience data from Adobe Experience Platform to the Moengage destination, you need to go through the field mapping step.
Mapping consists of creating a link between your Experience Data Model (XDM) schema fields in your Platform account, and their corresponding equivalents from the target destination.
To correctly map your XDM fields to the Moengage destination fields, follow these steps:
In the Mapping step, select Checkbox.
In the Mapping step, select Add new mapping.
In the Source Field section, select the arrow button next to the empty field.
In the Select source field window, you can choose between two categories of XDM fields:
Choose your source field, then select Select.
In the Target Field section, select the mapping icon to the right of the field.
In the Select target field window, you can choose between two categories of target fields:
lastName
XDM attribute to a custom Last_Name
attribute in Moengage, will create the Last_Name
attribute in Moengage, if it doesn’t already exist, and map the lastName
XDM attribute to it.Choose your target field, then select Select.
You should now see your field mapping in the list.
To add more mappings, repeat the previous steps.
To verify if data has been exported successfully to the Moengage destination, go to the user profile on your Moengage account. You will see a user attribute called AEP Segment.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.