The Adobe Commerce destination connector lets you select one or more Real-Time CDP audiences to activate to your Adobe Commerce account to deliver a dynamic personalized experience for your shoppers. Within Adobe Commerce, you can then select those Real-Time CDP audiences to personalize unique offers in the cart such as ‘buy 2 get 1 free,’. You can also display hero banners and modify product pricing through promotional offers, all customized to Adobe Real-Time CDP audiences.
This connector is available in the destinations catalog for customers who have purchased Real-Time CDP Prime or Ultimate and Adobe Commerce.
To use this destination connection, make sure that you have access to:
In Experience Platform, create the following:
After you complete the prerequisites, connect to the Commerce destination.
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to the Adobe Commerce destination:
While setting up this destination, you must provide the following information:
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
Read Activate profiles and audiences to profile request destinations for instructions on activating audiences to the Commerce destination.
Now that you have configured the Commerce destination within Experience Platform, you need to install the Audience Activation extension in Commerce and configure the Commerce Admin to import the Real-Time CDP audiences you created. See the Commerce documentation to learn more.
After you activate Real-Time CDP audiences to your Adobe Commerce account, you will see those audiences available when you go to the Admin sidebar, then go to Customers > Real-Time CDP Audience.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.