The Audience Analysis destination allows you to enrich Adobe Experience Platform audience data into Customer Journey Analytics. You can select which audiences that you want to include in the resulting enriched data. Audience qualifications are then available as dimensions in Analysis Workspace reporting.
This destination is in a limited testing phase. If you are interested in using this destination, contact your Adobe Account Team.
The following are required before using this destination:
Audience Analysis supports the activation of identities described in the table below. Learn more about identities. Experience Cloud ID (ECID) is typically used.
Target Identity | Description | Considerations |
---|---|---|
GAID | Google Advertising ID | Select the GAID target identity when your source identity is a GAID namespace. |
IDFA | Apple ID for Advertisers | Select the IDFA target identity when your source identity is an IDFA namespace. |
ECID | Experience Cloud ID | A namespace that represents ECID. This namespace can also be referred to by the following aliases: “Adobe Marketing Cloud ID”, “Adobe Experience Cloud ID”, “Adobe Experience Platform ID”. See the following document on ECID for more information. |
phone_sha256 | Phone numbers hashed with the SHA256 algorithm | Both plain text and SHA256 hashed phone numbers are supported by Adobe Experience Platform. When your source field contains unhashed attributes, check the Apply transformation option, to have Platform automatically hash the data on activation. |
email_lc_sha256 | Email addresses hashed with the SHA256 algorithm | Both plain text and SHA256 hashed email addresses are supported by Adobe Experience Platform. When your source field contains unhashed attributes, check the Apply transformation option, to have Platform automatically hash the data on activation. |
extern_id | Custom user IDs | Select this target identity when your source identity is a custom namespace. |
The following types of audiences are supported when using this destination:
Audience origin | Supported | Description |
---|---|---|
Segmentation Service | ✓ | Audiences generated through the Experience Platform Segmentation Service. |
Custom uploads | ✓ | Audiences imported into Experience Platform from CSV files. |
Refer to the table below for information about the destination export type and frequency.
Item | Type | Notes |
---|---|---|
Export type | Audience export | You are exporting all members of a audience with the identifiers (name, phone number, or others) used in the Audience Analysis destination. |
Export frequency | Streaming | Streaming destinations are “always on” API-based connections. When a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
To create destination, you need the View Destinations and Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.
To create this destination, follow the steps described in the destination configuration tutorial.
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
You can enable alerts to receive notifications on the status of the dataflow to your destination. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
This optional section allows you to define your data governance policies and ensure that the data used is compliant when audiences are sent and active.
When you are finished selecting the desired marketing actions for the destination, select Create.
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
Once the destination is created, you can activate the desired audiences for the destination.
You can add more audiences to analyze in the future by navigating back to the Activate audiences page. You cannot remove audiences once they are activated.