Activate audiences through Audience Manager Expanded Activation
This page describes the end-to-end workflow that you must follow to activate audiences from Audience Manager to the destination platforms supported by Expanded Activation.
Before you begin
The steps described in this guide assume you have read the Expanded Activation overview page and you have confirmed that you meet the prerequisites for audience activation.
To activate audiences through Expanded Activation, make sure your Audience Manager audiences are based on hashed email addresses. See the prerequisites for more details.
Step 1: Configure the Audience Manager source connection
The Audience Manager source connector sends audience data collected in Adobe Audience Manager for activation in the destination platforms supported by Expanded Activation.
Follow the guide on how to create an Audience Manager source connection to configure your source connector.
The Adobe Audience Manager source connector is the only source connector available in Expanded Activation.
If you want to ingest audiences based on additional identifiers, you must purchase an edition of Real-Time CDP. Contact your Adobe representative for more details.
View and monitor ingested audiences
The audiences that you bring into Expanded Activation from Audience Manager are available for you to view in the Audiences dashboard.
To view your audiences, go to Customer -> Audiences -> Browse.
- Audiences can take up to 48 hours to fully populate in Expanded Activation. This also applies to updates to existing Audience Manager audiences.
- Newly created Audience Manager audiences do not automatically appear in Expanded Activation. To ingest new segments in Expanded Activation, you must add them through the Audience Manager source connector.
After you have configured your Audience Manager source connector, move to step 2.
Step 2: Create a new destination connection
Before you can send your Audience Manager audiences to your destination platform of choice, you must first create a connection to a destination platform.
In the left sidebar, go to Connections -> Destinations -> Catalog.
The available destination categories for Expanded Activation are advertising and social.
To create a new connection to a destination platform, follow the guide on how to create a new destination connection. Then, move to step 3.
Step 3: Activate audiences to your destination
After you have successfully ingested Audience Manager audiences and created a new destination connection, you can now activate your audiences to the destination platform of your choice.
To activate audiences to your destination, follow the guide on how to activate audiences to streaming destinations.
Verify audience activation
Check the destination monitoring documentation for detailed information on how to monitor the flow of data to your destinations.
