Built on Adobe Experience Platform, Audience Manager Expanded Activation helps existing Audience Manager users activate their audiences to social and advertising destination platforms from Real-Time CDP, such as Facebook, Google Ads, and more.
Audience Manager Expanded Activation is only available to existing Audience Manager users.
Audience Manager Expanded Activation uses concepts and components from Adobe Experience Platform. To better understand the Expanded Activation workflow and the components that you will be using, make sure you have a basic understanding of the following concepts:
Before you can activate audiences through Expanded Activation, make sure you meet the prerequisites described below.
Before you can use Expanded Activation, you must create a user account from the Admin Console and assign it to the Expanded Activation role. See the administration page for detailed instructions on how to do this.
To activate audiences through Expanded Activation, make sure that your Audience Manager audiences are based on hashed email addresses. There are two ways to ensure this, based on your Audience Manager usage:
Now that you have a better understanding of the use cases and benefits of using Expanded Activation, start configuring your account and then activate your audiences.