ECID overview

Experience Cloud ID (ECID) is a shared identity namespace used across Adobe Experience Platform and Adobe Experience Cloud applications.

ECID provides the foundation for customer identity. With the context of Identity Service, ECID is used as the primary ID for devices and as a base node for identity graphs.

With ECID, you can:

• Add a people-centric context to identities, allowing you to market to real people as opposed to devices.
• Provide synchronization with partners.
• Feed pairwise links to connect with offline or other IDs to the graph.

Identifying your online users requires instrumentizing your site or mobile app with ECID, which provides a universal and persistent ID that identifies your visitors across all applications in Adobe Experience Cloud.

Next steps and additional resources

The following documentation provides further resources on understanding ECID across different Platform and Experience Cloud applications:

• To use ECID with website implementation, see the documentation for Experience Cloud Identity Service.
• To see how ECID is used with apps and mobile web content, see the documentation for visitor tracking between an app and mobile web.
• Deploying these tools can be simple and easy to manage if you use tags.
• See the Privacy Service documentation for information on using ECID to facilitate compliance with privacy regulations like GDPR.
• For more information on ECID with the context of Platform, see the Identity Service overview and the identity namespaces overview.