Consent analysis and tracking

Last update: 2023-09-29
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In today’s marketing landscape, you must understand and respect customer consent preferences. Adobe Real-Time Customer Data Platform provides the ability for marketers to analyze customer consent to build trust, comply with privacy regulations, and deliver more personalized experiences.

The consent analysis guide details how to build a consent dashboard for various marketing use cases for Real-Time CDP data. To learn how to build a consent analysis dashboard to track how user consent has trended over time, see the consent analysis dashboard guide.

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