Adobe Experience Platform release notes

Last update: 2024-10-03
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Release date: July 26, 2023

Updates to existing features in Adobe Experience Platform:

Catalog Service

Catalog Service is the system of record for data location and lineage within Adobe Experience Platform. While all data that is ingested into Experience Platform is stored in the Data Lake as files and directories, Catalog holds the metadata and description of those files and directories for lookup and monitoring purposes.

Feature Description
Dataset inventory management The datasets UI now offers a collections of inline actions to better manage your datasets. Advanced dataset management improves your work efficiency through the creation and assigning of folders and tags to your datasets that allows for filtering and improved discoverability. See the documentation for more information on inline actions, how to search and filter datasets, and move datasets to folders.

For more information on Catalog Service, refer to the Catalog Service overview.

Data collection

Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Adobe Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.

New or updated features

Type Feature Description
Tags and Event Forwarding Data Collection Audit Logs You can now see when an action was performed and who performed this action across Tags and Event Forwarding. This facilitates product troubleshooting, proper governance, and internal audit activities. This audit data is displayed via in-context slide out menus that also includes quick actions and resource status updates. This data is visible across the Tags and Event Forwarding UI in the following screens:
Datastreams Geo Lookup You can now configure geolocation and network lookup for datastreams to include information such as:
  • Country
  • Postal Code
  • State/Province
  • DMA
  • City
  • Latitude
  • Longitude
  • Carrier
  • Domain
  • ISP
You are responsible for ensuring you have obtained all necessary permissions, consents, clearances, and authorization required under applicable laws and regulations to collect, process, and transmit personal data, including precise geolocation information.
Your IP address obfuscation selection does not affect the level of geolocation information that will be derived from the IP address and sent to your configured Adobe solutions. Geolocation lookups must be limited or disabled separately.
See the datastreams documentation for more details.

For more information on data collection, please read the data collections overview.

Data Prep

Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).

New or updated features

Feature Description
New mapper functions You can now use the following functions when mapping objects in Data Prep:
  • map_get_values
  • map_has_keys
  • add_to_map
For more information on these functions, read the Data Prep functions guide.

For more information on Data Prep, please read the Data Prep overview.

Destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New or updated destinations

Destination New or Updated Description
LiveRamp - Onboarding New Onboard identities from Adobe Experience Platform into LiveRamp Connect so that you can target users on mobile, open web, social, and CTV platforms, using the Ramp ID identifier.
Azure Data Lake Storage Gen2 New Create a live outbound connection to Azure Data Lake Storage Gen2 to periodically export data files from Adobe Experience Platform into your own storage location. This new destination provides enhanced file export functionality and supports Beta dataset exports.
Data Landing Zone New Data Landing Zone is an Azure Blob storage interface provisioned by Adobe Experience Platform, granting you access to a secure, cloud-based file storage facility to export files out of Platform. This new destination provides enhanced file export functionality and supports Beta dataset exports.
Google Cloud Storage New Create a live outbound connection to Google Cloud Storage to periodically export data files from Adobe Experience Platform into your own buckets. This new destination provides enhanced file export functionality and supports Beta dataset exports.
Amazon S3 update Updated With this update, the destination provides enhanced file export functionality and supports Beta dataset exports.
Azure Blob update Updated With this update, the destination provides enhanced file export functionality and supports Beta dataset exports.
SFTP update Updated With this update, the destination provides enhanced file export functionality and supports Beta dataset exports.
Adobe Campaign Managed Services connection Updated The Adobe Campaign Managed Services integration with Adobe Experience Platform now supports different audience sync types. Use Select sync type control to determine if you should export audiences to Adobe Campaign, or audiences and their profile attributes.
New Select sync type selector highlighted.

New or updated functionality

The update and general availability release of the six cloud storage destinations above provides the following functionality:

Fixes and enhancements

  • We fixed an issue with the (API) Salesforce Marketing Cloud destination where in the mapping step not all available target attributes were returned from Salesforce. There is now an upper limit of 2000 target attributes from Salesforce that can be displayed.
  • We fixed an issue with the Microsoft Dynamics 365 destination. The destination now supports regional routing of data via the Region selector, so you can route your data exports depending on which region your company is provisioned in within the Microsoft ecosystem.
    New Region selector highlighted.

For more general information on destinations, refer to the destinations overview.

Query Service

Query Service allows you to use standard SQL to query data in Adobe Experience Platform data lake. You can join any datasets from data lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.

Updated features

Feature Description
Enhanced Query Editor toggle The enhanced Query Editor toggle provides better accessibility and multi-theming support. Enhanced editor settings allow you to enable dark or light themes. See the documentation for more information.
Alias name for calculated statistics You can now provide an alias name to descriptively reference the results of your in your computed statistics in SQL queries. See the documentation for information on this and other updates to the COMPUTE STATISTICS command. See the documentation for more information.

For more information on Query Service, refer to the Query Service overview.

Segmentation Service

Segmentation Service allows you to segment data stored in Experience Platform that relates to individuals (such as customers, prospects, users, or organizations) into audiences. You can create audiences through segment definitions or other sources from your Real-Time Customer Profile data. These audiences are centrally configured and maintained on Platform, and are readily accessible by any Adobe solution.

New or updated features

Feature Description
Audience Portal Audience Portal provides a new browsing experience for accessing, creating, and managing audiences within Adobe Experience Platform. Within Audience Portal, you can view Platform-generated and externally generated audiences; improve your work efficiency through filtering, folders, and tags; create Platform-generated audiences; and import externally generated audiences through CSV files. For more information on Audience Portal, please read the Audience Portal overview.
Audience Composition Audience Composition provides an easy-to-use workspace to build and edit audiences, using blocks that are used to represent different actions. For more information on Audience Composition, please read the Audience Composition UI guide.

For more information on Segmentation Service, please read the Segmentation overview.

Sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

New or updated features

Feature Description
Beta SAP Commerce You can now use the SAP Commerce source to bring subscription billing data from your SAP Commerce account to Experience Platform.
Support for Phoenix You can now use the Phoenix source to bring data from your Phoenix database to Experience Platform.
Authentication updates to Salesforce and Salesforce Service Cloud You can now specify the API version of your Salesforce and Salesforce Service Cloud source when authenticating a new account with the Experience Platform UI or the Flow Service API.

For more information on sources, please read the sources overview.

Experience Data Model (XDM)

XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.

New XDM components

Component type Name Description
Class XDM Individual Prospect Profile Use this class to bring in prospect profiles sourced from data vendors’ top-of-the-funnel customer acquisition use cases.
Field Group Enriched Event Segment Details A list of audiences that the profile qualifies for at the moment of event collection.

Updated XDM components

Component type Name Update description
Field group MediaAnalytics Interaction Details The meta:status was updated from experimental to stable.
Field group Media Interaction Details The meta:status was updated from stable to deprecated.
Data type Session details information The meta:status was updated from experimental to stable.
Data type Qoe Data details information The meta:status was updated from experimental to stable.
Data type Player state data information The meta:status was updated from experimentalto stable.
Data type Media event information The meta:status was updated from experimental to stable.
Data type Media details information The meta:status was updated from experimental to stable.
Data type Error details information The meta:status was updated from experimental to stable.
Data type Error details information The meta:status was updated from stable to deprecated.
Data type Custom metadata details information The meta:status was updated from experimental to stable.
Data type Chapter details information The meta:status was updated from experimental to stable.
Data type Advertising Pod details information The meta:status was updated from experimental to stable.
Data type Advertising details information The meta:status was updated from experimental to stable.
Extension (Customer Journey Management) Domain Domain field added to Adobe CJM ExperienceEvent - Message Profile Details to record the domain of the recipient’s email address.
Extension (Customer Journey Management) Channel’s variant Name This field was added to AJO Entity Fields to represent the channel variant name.
Extension (Adobe Analytics) Context value Context value was added to Adobe Analytics ExperienceEvent Full Extension.

For more information on XDM in Platform, see the XDM System overview

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