Adobe Experience Platform release notes
Release date: March 29, 2023
Updates to existing features in Adobe Experience Platform:
- Dashboards
- Data collection
- Data Prep
- Destinations
- Experience Data Model
- Query Service
- Real-Time Customer Data Platform B2B Edition
- Segmentation Service
- Sources
Dashboards
Adobe Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.
New or updated features
| Feature | Description |
|---|---|
| User-defined dashboards | You can now sample attribute values before adding an attribute to a widget in the user-defined dashboards widget composer. A few sample values from that attribute column are available for individual attributes when creating a widget. You can now swap the X and Y axis on your widget with the swap axis button. This saves time and provides a more ergonomic experience when adding attributes to your widgets. This saves need to find both attributes again from the attributes panel. You can now change the location and title of the legend within your widgets. After a legend is present on a widget, you can relocate that legend anywhere around the chart and also re-name the legend title, as you can with axis labels and the widget title. |
For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.
Data collection
Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Adobe Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.
New or updated features
| Feature | Description |
|---|---|
| New quick start workflow for Meta Conversions API (Beta) | Access new quick start workflows under “Getting Started” from the Data Collection home screen! The quick start workflow for Meta Conversions API enables customers to rapidly collect and forward event data, server-side to Meta for ad conversions in just a few simple steps. |
| New quick start workflow for Mobile SDK (Beta) | Access new quick start workflows under “Getting Started” from the Data Collection home screen! The quick start workflow for Mobile SDK enables you to rapidly implement the Mobile SDK and validate basic mobile events in just a few simple steps. |
| Braze event forwarding extension | The Braze Track Events API event forwarding extension allows you to leverage data captured in the Adobe Experience Platform Edge Network and send it to Braze in the form of server-side events using the Braze User Track APIs. |
| Epsilon event forwarding extension | The Epsilon Events API extension allows you to leverage event forwarding to capture event information in the Adobe Experience Platform Edge Network and send it to Epsilon using the Epsilon Event API. |
| Mixpanel event forwarding extension | The Mixpanel Track Events API extension allows customers to leverage event forwarding to capture event information in the Adobe Experience Platform Edge Network and send it to Mixpanel using the Track Events API. |
Data Prep
Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).
Updated features
| Feature | Description |
|---|---|
| General Availability of filtering for Adobe Analytics data | You can now use Data Prep functionalities to apply rules and conditions to filter your Analytics data before ingesting them into Real-Time Customer Profile. For more information, read the guide on filtering Analytics data for Profile ingestion. |
| New functions for encoding and decoding URL strings |
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For more information on Data Prep, please read the Data Prep overview.
Destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New destinations
| Destination | Description |
|---|---|
| Adobe Commerce connection GA | The Adobe Commerce destination connector (now generally available) lets you select one or more Real-Time CDP audiences to activate to your Adobe Commerce account to deliver a dynamic personalized experience for your shoppers. |
| Snap Inc connection GA | The Snap Inc destination connector (now generally available) allows marketers to import user segments created in Experience Platform into Snapchat Ads and use them to target their ads. |
| (API) Oracle Eloqua connection | Use the API-based connection to Oracle Eloqua to plan and execute campaigns while delivering a personalized customer experience for their prospects in Oracle Eloqua. |
| (Beta) Amazon Ads connection | The Amazon Ads integration with Adobe Experience Platform provides turn-key integration to Amazon Ads products, including the Amazon DSP (ADSP). Using the Amazon Ads destination in Adobe Experience Platform, users are able to define advertiser audiences for targeting and activation on the Amazon DSP. |
| Marketo Measure Ultimate connection | Marketo Measure (formerly Bizible) gives marketers insight into which marketing efforts are the most effective in driving revenue and maximizing return on investment for their company. The destination enables the business-to-business (B2B) data flows from Adobe Experience Platform to Marketo Measure. The card is only available to Marketo Measure Ultimate customers. |
| TikTok connection | Build custom audiences on TikTok with your data for targeting with your ad campaigns. |
| Zendesk connection | Use this destination to create and update identities within a segment as contacts within Zendesk. |
New or updated functionality
| Functionality | Description |
|---|---|
| New access control permission for destinations: Activate Segments without Mapping | The new permission gives users the ability to activate segments to existing destinations, without displaying the mapping step. Users can add and remove segments in activation workflows, but cannot add or remove mapped attributes or identities. |
Fixes and enhancements
We are releasing a bug fix for PGP/GPG encryption in file-based destinations for Real-Time CDP. With this change, existing file-based destinations currently using encryption will generate a filename with a different extension than before.
- Current extension when using encryption:
filename.csv - Future extension when using encryption:
filename.csv.gpg
For more general information on destinations, refer to the destinations overview.
Experience Data Model (XDM)
XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
Updated features
| Feature | Description |
|---|---|
| CSV to schema recommendation | You can now upload your local files to create machine learning generated schemas that eliminate the need to manually create a schema. From the Sources workspace, upload a sample CSV file, and Adobe machine learning algorithms will suggest a schema for you based on the target fields. See the documentation for more information." |
New XDM components
| Component type | Name | Description |
|---|---|---|
| Class | Offer Item | Class which represents an Offer. |
| Class | Decision Item | An item which can be subjected to decisioning. The output of a decisioning process is one or more decision items. |
| Class | Media Session Server Timeout | This indicates the amount of time, in seconds, that passed between the user’s last known interaction and the moment the session was closed. |
| Field Group | XDM Profile Computed Attributes | This adds computed attributes from internal Adobe services to incoming customer data. This should not be used by customers to ingest data. |
| Data Type | Refund Item | Indicates whether a refund is associated with an order and defines the type of refund, the amount, and the associated currency. |
| Data Type | Category data | This new datatype represents the category of a product. |
| Schema | Adobe Target Classification Fields | A new XDM schema was created for Target Classification datasets. It contains a set of meta-data fields that classify Target activities and experiences. |
Updated XDM components
| Component type | Name | Description |
|---|---|---|
| Field Group | Content Component Details | uri-reference was removed from Content Component Details |
| Field Group | AJO Entity tags | Added AJO Entity tags to AJO Entity Fields, that correspond to a Journey or Campaign |
| Field Group | (Multiple) | Added several fields for Journey Orchestration Step Event Common Fields |
| Field Group | (Multiple) | Added several XDM event types for Media Reporting. |
| Field group | Workfront Change Event | The Full Record and Accessor Employee Ids field groups were added. |
| Data Type | Product list item | The Refund Amount was added to indicate the amount refunded for the item, if any. |
| Data Type | Order | Refunds List was added to list of the refunds for this order. |
| Data Type | Product List Item | Product categories was added to list of the category data of this product. |
| Data type | Session details information | Added the pev3 string field that indicates the type of the media stream used for reporting. Also added the pccr property indicates whether a redirect occurred. |
| Data type | Requisition List | Provides the requisition list properties. They include name, ID and description. |
| Data type | Commerce | The Commerce data type was updated to include requisitionListOpens, requisitionListAdds, requisitionListRemovals, and requisitionList. |
For more information on XDM in Platform, read the XDM System overview.
Query Service
Query Service allows you to use standard SQL to query data in Adobe Experience Platform Data Lake. You can join any datasets from data lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.
Updated features
| Feature | Description |
|---|---|
| Attribute based access control on the accelerated store | Use Attribute-based Access Control with Data Distiller to define access control on all datasets on the accelerated store. This controls access to the custom data models created by users and stored on an accelerated store to power custom dashboards. |
For more information on Query Services, refer to the Query Service overview.
Real-Time Customer Data Platform B2B Edition
Built on Real-Time Customer Data Platform (Real-Time CDP), Real-Time CDP B2B Edition is purpose-built for marketers operating in a business-to-business service model. It brings together data from multiple sources and combines it into a single view of people and account profiles. This unified data allows marketers to precisely target specific audiences and engage those audiences across all available channels.
Updated features
| Feature | Description |
|---|---|
| Bugfix | To provide a more accurate representation of profiles in your system, the system no longer includes internal profiles in the total profile count or the addressable audience metric for the Real-Time Customer Data Platform B2B Edition. Starting today, you may see a one-time drop in the total profile count/addressable audience metric. None of your data has been erased, this is simply a change to the count. Please contact your Adobe executive with any concerns you may have |
To learn more about Real-Time CDP B2B Edition, read the Real-Time CDP B2B Edition overview.
Segmentation Service
Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.
New or updated features
| Feature | Description |
|---|---|
| Profile metrics | To give you a more accurate representation of profile metrics, membership breakdown and churn metrics are being combined and are now calculated over a 24-hour period. More information is available in the Segmentation UI guide |
For more information on Segmentation Service, please see the Segmentation overview.
Sources
Adobe Experience Platform can ingest data from external sources and allows you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, third-party software, and your CRM system.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Updated features
| Feature | Description |
|---|---|
| Beta availability of Chatlio | The Chatlio source is now available in beta. Use the Chatlio source to stream your Chatlio events data to Experience Platform. For more information, read the Chatlio overview. |
| Beta availability of Customer.io | The Customer.io source is now available in beta. Use the Customer.io source to stream your customer events data to Experience Platform. For more information, read the Customer.io overview. |
| Beta availability of Pendo | The Pendo source is now available in beta. Use the Pendo source to stream your product analytics data to Experience Platform. For more information, read the Pendo overview. |
| Support for draft dataflows | You can now use the Flow Service API to set your dataflows to a draft state. Drafted dataflows can later be updated and published with new information. For more information, read the guide on setting your sources dataflows as drafts. |
To learn more about sources, read the sources overview.
