Read this page to get an overview of all the available playbooks that you can discover and use in Real-time Customer Data Platform and Adobe Journey Optimizer.
Use Case Playbooks in Journey Optimizer
Playbook name
Description
Abandoned Browsing: Merchandise
Nudge fans to re-engage after they leave your website or app after browsing a product.
Abandoned Browsing: Product
Nudge shoppers to re-engage after they leave your website or app after browsing a product.
Abandoned Browsing: Reservation
Nudge guests to re-engage after they leave your website or app after browsing a potential reservation.
Abandoned Cart: Merchandise
Nudge fans to re-engage after they leave your website or app after adding merchandise to the cart.
Abandoned Cart: Product
Nudge shoppers to re-engage after they leave your website or app after adding products to the cart.
Abandoned Cart: Reservation
Nudge guests to re-engage after they leave your website or app after adding a new Reservation to the cart.
Check-in Reminder with App Download CTA
Remind guests to check-in, and encourage them to download the app in order to access information easily.
Destination Promotion
Nudge guests to make a new reservation during an ongoing tourist destination promotion campaign.
Game Promotion
Nudge fans to buy tickets for an upcoming game.
In-App Welcome for Fans
Welcome new fans.
In-App Welcome for Guests
Welcome new guests.
In-App Welcome for Shoppers
Welcome new shoppers.
Increase Merchandise Purchase During Game
Nudge fans to buy merchandise while they are near the game site.
Increase product purchase during store visit
Nudge shoppers to buy products while they are near the store.
Increase Product and Services Purchase During Stay
Nudge guests to buy products and services while they are in the property.
Increase Single Game Purchases
Target fans in order to increase repeat single-game purchases.
Post Event Survey and Incentive Promo
Nudge fans to respond to a post-event survey by offering an incentive promo.
Post-Trip Survey
Nudge guests to respond to a post-trip survey by offering an incentive promo.
Product Promotion
Nudge shoppers to buy products during an ongoing product promo campaign.
Purchase Confirmation: Merchandise
Confirm a new merchandise purchase Fan.
Purchase Confirmation: Product
Confirm a new product purchase shopper.
Purchase Confirmation: Reservation
Confirm a new Reservation guest.
Re-engage fans
Intelligently and responsibly re-engage fans who have abandoned a conversion before completing it. Act with intelligence and empathy to create experiences for your fans, and not mere reminders.
Re-engage guests
Intelligently and responsibly re-engage guests who have abandoned a reservation before completing it. Act with intelligence and empathy to create experiences for your guests, and not mere reminders.
Re-engage shoppers
Intelligently and responsibly re-engage customers who have abandoned a purchase before completing it. Act with intelligence and empathy to create experiences for your customers, and not mere reminders.
Send A Birthday Message To Fans
Greet fans on their birthday with an exclusive offer.
Send A Birthday Message to Guests
Greet guests on their birthday with an exclusive offer.
Send A Birthday Message to Shoppers
Greet shoppers on their birthday with an exclusive offer.
Send Emails to Onboard New Fans
Welcome your newly registered fans through email.
Send Emails to Onboard New Guests
Welcome your newly registered guests through email.
Send Emails to Onboard New Shoppers
Welcome your newly registered shoppers through email.
Trip Receipt - Checkout
Provide a receipt when guests check out.
Upsell Single Game Purchases to Mini Package Purchaser
Nudge fans to convert from single game ticket buyers to game ticket package purchasers.
Welcome New Ticket Package Purchasers
Improve fan experience by sending a welcome email that encourages app download.
Use Case Playbooks in Real-Time Customer Data Platform
Playbook name
Description
Abandoned Browsing: Merchandise—For Activation
Retarget fans after they leave your website or app after browsing merchandise.
Abandoned Browsing: Product—For Activation
Retarget shoppers after they leave your website or app after browsing a product.
Abandoned Browsing: Reservation—For Activation
Retarget guests after they leave your website or app after browsing a potential reservation.
Abandoned Cart: Merchandise—For Activation
Retarget fans after they leave your website or app after adding the sports merchandise to the cart.
Abandoned Cart: Product—For Activation
Retarget shoppers after they leave your website or app after adding products to the cart.
Abandoned Cart: Reservation—For Activation
Retarget guests after they leave your website or app after adding a new reservation to the cart.
Destination Promotion—For Activation
Target guests to make a Reservation during an ongoing travel destination promotion.
Game Promotion—For Activation
Target fans to buy tickets for an upcoming game.
Increase Merchandise Purchase During Game - For Activation
Target fans to buy merchandise while they are near the game site.
Increase product purchase during store visit—For Activation
Target shoppers to buy goods while they are near the store.
Increase Product and Services Purchase During Stay—For Activation
Target guests to buy products and services while they are in the property.
Product Promotion—For Activation
Target shoppers to buy products during an ongoing product promo campaign.
Send A Birthday Message To Fans—For Activation
Target fans on their birthday with a “Happy Birthday” message and an exclusive offer.
Send A Birthday Message to Guests—For Activation
Target guests on their birthday with a “Happy Birthday” message and an exclusive offer.
Send A Birthday Message to Shoppers—For Activation
Target shoppers on their birthday with a “Happy Birthday” message and an exclusive offer.
Next steps
Now that you are aware of the available playbooks, read this guide to understand how to get started with the playbooks and choose the right one for you in the user interface.
