Advertising Details Collection data type

Last update: 2024-08-21
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Advertising Details Collection is a standard Experience Data Model (XDM) data type that captures key attributes related to advertisements. It includes information such as the ad ID, advertiser and campaign IDs, length, position within a sequence, details about the player rendering the ad, and so on. You can use this data type to track and analyze various aspects of ad performance and engagement, and provide insights into how audiences interact with and respond to different advertisements. This information you provide is used to track your streaming data.

 Select to display a diagram of the Advertising Details Collection data type.

A diagram of the Advertising Details Collection data type.

NOTE

Each display name contains a link to further information on its audio and video parameters. The linked pages contain details on the video ad data collected by Adobe, implementation values, network parameters, reporting, and important considerations.

Display name Property Data type Required Description
Ad Advertiser advertiser string No The company or brand whose product is featured in the ad.
Ad Campaign campaignID string No The ID of the ad campaign.
Ad Creative ID creativeID string No The ID of the ad creative.
Ad Creative URL creativeURL string No The URL of the ad creative.
Ad In Pod Position (Ad Start) podPosition integer Yes The index of the ad inside the parent ad start, for example, the first ad has index 0 and the second ad has index 1.
Ad Length Or Duration length integer Yes The length of video ad in seconds.
Ad Name friendlyName string Yes The human readable name of the ad. In reporting, “Ad Name” is the classification and “Ad Name (variable)” is the eVar.
Ad Placement ID placementID string No The placement ID of the ad.
Ad Player Name playerName string Yes The name of the player responsible for rendering the ad.
Ad Site ID siteID string No The ID of the ad site.

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