Advertising Details Reporting is a standard Experience Data Model (XDM) data type that captures key attributes related to advertisements. It includes information such as the ad ID, advertiser and campaign IDs, length, position within a sequence, details about the player rendering the ad, and so on. You can use this data type to track and analyze various aspects of ad performance and engagement, and provide insights into how audiences interact with and respond to different advertisements.
Display name | Property | Data type | Description |
---|---|---|---|
Ad Name | friendlyName |
string | The human readable name of the ad. In reporting, “Ad Name” is the classification and “Ad Name (variable)” is the eVar. |
Ad ID | name |
string | The ID of the ad. Any integer and/or letter combination. |
Ad Length Or Duration | length |
integer | The length of video ad in seconds. |
Ad In Pod Position (Ad Start) | podPosition |
integer | The index of the ad inside the parent ad start, for example, the first ad has index 0 and the second ad has index 1. |
Ad Player Name | playerName |
string | The name of the player responsible for rendering the ad. |
Ad Advertiser | advertiser |
string | The company or brand whose product is featured in the ad. |
Ad Campaign | campaignID |
string | The ID of the ad campaign. |
Ad Creative ID | creativeID |
string | The ID of the ad creative. |
Ad Site ID | siteID |
string | The ID of the ad site. |
Ad Creative URL | creativeURL |
string | The URL of the ad creative. |
Ad Placement ID | placementID |
string | The placement ID of the ad. |
Ad Completed | isCompleted |
boolean | Tracks whether the ad has completed. |
Ad Started | isStarted |
boolean | Tracks whether the Ad has started. |
Ad Time Played | timePlayed |
integer | The total amount of time, in seconds, spent watching the ad (that is, the number of seconds played). |
For more details on the field group, refer to the public XDM repository