- XDM System overview
- Schemas
- Classes
- Field groups
- XDM Individual Profile
- Consents and Preferences
- Demographic Details
- Healthcare Member Details
- IAB TCF 2.0 Consent
- IdentityMap
- Loyalty Details
- Personal Contact Details
- Profile Partner Enrichment (Sample)
- Segment Membership Details
- Telecom Subscription
- Work Contact Details
- XDM Business Person Components
- XDM Business Person Details
- XDM Individual Prospect Profile
- XDM ExperienceEvent
- Adobe Analytics Full Extension
- Advertising Details
- Application Details
- Balance Transfers
- Bot Detection
- Campaign Marketing Details
- Card Actions
- Channel Details
- Commerce Details
- Deposit Details
- Device Trade-In Details
- Dining Reservation
- End User ID Details
- Environment Details
- Flight Reservation
- IAB TCF 2.0 Consent
- Lodging Reservation
- MediaAnalytics Interaction Details
- Quote Request Details
- Reservation Details
- Sitetool Details
- Support Site Search
- Upgrade Details
- Upsell Details
- Web Details
- XDM Business Campaign
- XDM Business Campaign Members
- Medication
- Plan
- Product
- Provider
- Shared
- Field group name updates
- XDM Individual Profile
- Data types
- Account Details
- Ad Break
- Address
- Advertising Details Collection
- Advertising Details Reporting
- Advertising Pod Details Collection
- Advertising Pod Details Reporting
- Application
- B2B Source
- Beacon
- Browser Details
- Cart
- Category Data
- Chapter Details Collection
- Chapter Details Reporting
- Commerce Scope
- Commerce
- Consent String
- Consents & Preferences
- Currency
- Custom Metadata Details Collection
- Custom Metadata Details Reporting
- Device
- Email Address
- Environment
- Error Details Collection
- Experience Channel
- External Source System Audit Attributes
- Financial Account
- Generic Consent Field
- Generic Marketing Preference Field with Subscriptions
- Generic Marketing Preference Field
- Generic Personalization Preference Field
- Geo Circle
- Geo Coordinates
- Geo Shape
- Geo Interaction Details
- Geo
- Identity
- Implementation Details
- Impressions
- Internal Site Search
- Key Value Pair
- List of States End Collection
- List of States Start Collection
- Marketing
- Measure
- Media Collection Details
- Media Event Information
- Media Reporting Details
- Order
- POI Details
- POI Interaction
- Payment Item
- Person Name
- Person
- Phone Number
- Place Context
- Player State Data Reporting
- Postal Address
- Product List Item
- QoE (Quality of Experience) Data Details Collection
- QoE Data Details Reporting
- Refund Item
- Requisition List
- Return Item
- Return
- Search
- Session Details Collection
- Session Details Reporting
- Shipping
- Subscription
- Telecom Subscription
- Transaction
- Web Information
- Web Interaction
- Web Page Details
- Schemas UI
- Schema Registry API
- Tutorials
- Create a schema in the UI
- Create a schema in the API
- Add specific fields to a schema (API)
- Define custom fields (API)
- Add suggested values to a field (API)
- Deprecate an XDM field in the UI
- Deprecate an XDM field in the API
- Define a schema relationship in the UI
- Define a schema relationship in the API
- Define a schema relationship in Real-Time CDP B2B Edition
- Manage data usage labels for a schema
- Create an ad hoc schema
- Troubleshooting guide
- API reference
- Platform release notes
Impressions data type
Impressions is a standard XDM data type that describes a marketing impression, which is a metric used to quantify the number of digital views or engagements for a piece of content such as an advertisement, digital post, or web page.
| Property | Data type | Description |
|---|---|---|
ID |
String | A unique ID for the impression. |
displays |
Integer | The number of times the impression item has been displayed to a customer. |
selected |
Integer | The number of times the impression item has been selected or clicked. |
type |
String | The type of impression. |
For more details on the field group, refer to the public XDM repository:
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