Marketing is a standard XDM data type that describes marketing activities that are active with a particular touchpoint.
Property | Data type | Description |
---|---|---|
campaignGroup |
String | The name of the campaign group (in cases where multiple campaigns are grouped together like 50%_DISCOUNT ). |
campaignName |
String | The name of the marketing campaign, such as 50%_DISCOUNT_USA or 50%_DISCOUNT_ASIA . |
trackingCode |
String | The tracking code that can be used to identify the marketing campaign the event is associated with. |
For more details on the field group, refer to the public XDM repository: