- Identity Service Help
- Overview
- Implementation
- Implementation methods
- Implementation guides
- Implement with Experience Platform tags
- Implement for Analytics
- Implement for Target
- Implement for Analytics and Audience Manager
- Implement for Analytics, Audience Manager, and Target
- Using the ID Service with A4T and a Server-side Implementation of Target
- Direct Integration with the ID Service
- Direct Integration Use Cases
- Test and verify the ID Service
- Opt-in Service
- ID Service API
- ID Service API Overview
- Configuration
- Configurations overview
- audienceManagerServer and audienceManagerServerSecure
- cookieDomain
- cookieLifetime
- disableIdSyncs
- disableThirdPartyCalls
- disableThirdPartyCookies
- idSyncAttachIframeOnWindowLoad
- idSyncContainerID
- idSyncSSLUseAkamai
- loadTimeout
- overwriteCrossDomainMCIDAndAID
- resetBeforeVersion
- sdidParamExpiry
- Secure and SameSite configurations
- secureCookie
- useCORSOnly
- whitelistParentDomain and whitelistIframeDomains
- Methods
- Methods
- appendSupplementalDataIDTo
- appendVisitorIDsTo (Cross-Domain Tracking)
- callTimeOut Methods
- ID Synchronization by URL or Data Source
- getInstance
- getAnalyticsVisitorID
- getCustomerIDs
- setCustomerIDs
- getMarketingCloudVisitorID
- getLocationHint
- getVisitorValues
- isClientSideMarketingCloudVisitorID
- resetState
- Reference
- Reference Overview
- Analytics Reference
- Analytics Reference Overview
- CNAME Implementation Overview
- Setting Analytics and Experience Cloud IDs
- Order of Operations for Analytics IDs
- ID Service Migration Decision Points
- ID Service Migration Scenarios
- Analytics and Identity Requests
- Server-side Implementation Mixed with JavaScript
- The ID Service Grace Period
- Google Chrome SameSite labelling changes
- Content Security Policies and the ID Service
- COPPA Support in the ID Service
- CORS Support in the ID Service
- Customer IDs and Authentication States
- ECID library methods in a Safari ITP world
- Identifying Unique Visitors
- Get Region and User IDs From the AMCV Cookie or the ID Service
- Requirements for the ID Service
- Video Heartbeat and the ID Service
- Data Workbench and the ID Service
- SHA256 Hashing Support for setCustomerIDs
- FAQs
- Release notes for ID Service
Order of Operations for Analytics IDs
After you deploy the visitor ID service, there are 5 ways a visitor can be identified in Analytics.
In many scenarios you might see 2 or 3 different IDs on a call, but Analytics will use the first ID present from that list as the official Experience Cloud ID. For example, if you are setting a custom visitor ID (included in the vid query parameter), that ID will be used before other IDs that might be present on that same hit. See Setting Analytics and Experience Cloud IDs for more information.
| Order Used | Query Parameter (collection method) | Present When |
|---|---|---|
| 1st |
The s.visitorID is set. |
|
| 2nd |
The visitor had an existing s_vi cookie before you deployed the Experience Cloud ID service, or you have a grace period configured. |
|
| 3rd |
The visitor's browser accepts first-party cookies. This is set by the AMCV cookie. |
|
| 4th |
fid (fallback cookie on H.25.3 or newer, or AppMeasurement for JavaScript) |
A browser doesn't accept third-party cookies and the Analytics tracking server is set up as a third-party tracking server.
Note: The fid is a legacy identifier and is not used if you've implemented the ID service on your site. In this case, the fid is not needed because the first-party, AMCV cookie makes it obsolete. It has been retained to support legacy code and for historic reasons. |
| 5th |
The visitor's browser does not accept cookies. |
