Adobe Journey Optimizer B2B Edition Documentation
With Adobe Journey Optimizer B2B Edition, you can orchestrate account and buying group journeys using built-in generative AI and industry-leading automation to maximize demand for specific offerings using marketing-qualified buying groups.
Guides
Learn about Adobe Journey Optimizer B2B Edition and how you can use it orchestrate account and buying group journeys using built-in generative AI and industry-leading automation.
Discover Adobe Journey Optimizer B2B Edition key features, use cases, and architectures.
As a new user in Journey Optimizer B2B Edition, learn about the key areas for getting started.
Tutorials
Journey Optimizer B2B overview
Learn about the components of a buying group and the basics of building an account journey.
Buying groups overview
Learn all about buying groups and how to utilize them.
