- Journey Optimizer Tutorials
- Use Cases
- Introduction to Journey Optimizer
- Campaigns
- Journeys
- Journey Designer - Overview
- Discover the new Journey Designer
- Introduction to building a journey
- Use case - Transactional journey
- Use case - Business event
- Use case - Read audience
- Use case - Audience qualification
- Create a test profile
- Publish a journey
- Update content in a live journey
- Copy a journey to another sandbox
- Profiles, audiences, and subscriptions
- Channels
- Content Management
- Personalize content
- Personalization editor - Overview
- Profile and audience membership-based personalization
- Add offers as personalization
- Use contextual event information for personalization
- Use helper functions for personalization
- Use and manage saved expressions in the personalization library
- Create dynamic content with the condition rule builder
- Decision Capabilities
- Data Management
- Report and monitor
- Configuration
- Access Control
- Data Governance and Privacy
- Exercises and challenges
- Experience League Live show recordings
- Summit Labs
Journey Optimizer Tutorials
Journey Optimizer enables companies to create cohesive, contextual, and personalized customer experiences. It seamlessly guides customers through their entire journey with the brand, from the initial point of contact to the moment they leave the site, ensuring a connected and satisfying experience at every touchpoint.
This user guide contains videos and tutorials on features and capabilities of Adobe Journey Optimizer. Practice what you have learned by taking the Journey Optimizer Challenges.
Latest Experience League Live events
- AI Bash - Unlocking the Power of AI Assistant in Adobe Experience Platform Applications and Campaign
Explore how AI Assistant transforms customer interactions and enhances productivity in Adobe Experience Cloud Applications and Adobe Campaign. - Summer Spotlight - Three must try features in Adobe Journey Optimizer
Supercharge your customer engagement this summer with Adobe Journey Optimizer’s three features: journey experimentation, frequency capping, and multi-lingual messaging. - New Code-Based Experience Channel in Journey Optimizer
Learn how to activate inbound surfaces and granular personalization control with developer-centric actions.
Staff picks
Learn how to use the AI Assistant Content Accelerator to generate proactive content variation suggestions for both text and images.
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Learn how to configure content experiments to A/B test and explore email content best drives your business objectives.
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The video covers the business challenges decision management capabilities solves, its key capabilities, the basic architecture, and its main use cases.
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Understand the applicable use cases for transactional journeys. Learn how to build transactional journeys and which best practices to apply.
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Learn how to use contextual event information from a journey to personalize a message.
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Learn the difference between live and global reports, how to access and analyze the journey- and the message-specific reports, and how to modify the report dashboards.
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