- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- LINE
- Content management
- Landing pages
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- AI Assistant for content generation
- Multilingual content
- Content experiment
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
Adobe Journey Optimizer Documentation
What’s new
Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Visit the documentation updates page to stay up-to-date with the latest changes in the product documentation.
May release is now live! Check the Release notes to discover new capabilities, changes and improvements.
Adobe Journey Optimizer now integrates with Adobe Express, enabling you to seamlessly connect your creative assets with journey orchestration.
✨ Immerse yourself in a hands-on experience with our AI Assistant live feature preview, designed to let you explore its features firsthand and fully understand its capabilities.
Journey Optimizer reporting comes with an improved interoperability with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability.
Start with the basics!
Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role. |
User interface
Learn how to navigate and optimize your experience in Journey Optimizer. |
Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement. |
Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience. |
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Explore the documentation
 Customer's experience Journeys - Campaigns - Landing pages - Reporting - Decision management |
 Configuration administration Channel surfaces - Configure journeys - Access control - Sandboxes management |
 Communication channels Email - SMS - In-app - Push notifications - Direct mail - Web |
 Content management Assets/images - Personalization - Reusable & dynamic content - Test & preview content |
 Profiles & audiences Audiences - Profiles - Identities - License usage - Privacy management |
 Data management Schemas - Datasets - Queries |
Additional resources
| Adobe Journey Optimizer Tutorials - Product description - Security overview (PDF) - APIs reference - Journey Optimizer Schema Dictionary |
Adobe Experience Platform Documentation - Developers resources |
