- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- Work with the AI Assistant
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles and identity
- Integrations
- Track and monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create and manage offers
- Create and manage decisions
- Use batch decisioning
- Collect event data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create and manage offers using APIs
- Deliver offers using APIs
- Data management
- Configuration
- Get started with Journey Optimizer configuration
- Set up channel configurations
- Guided channel setup
- Delegate email subdomains
- Implement an IP warmup plan
- Monitor email addresses
- Use seed lists
- Support for archiving
- Change execution addresses
- Configure business rules
- Work with rule sets (LA)
- Configure journeys
- Sources
- Export objects to another sandbox
- Access control
- Privacy
Adobe Journey Optimizer Documentation
What’s new
Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates page.
October release is now live, including Email Content Locking, Integration with Movable Ink, Code-based and Web experiences in journeys. Previously in Limited Availability (LA), the following capabilities are now available to all: Email configuration personalization, Approvals policies, Content experimentation, Improved reporting experience, Multilingual content, and more.
✨ Immerse yourself in a hands-on experience with our AI Assistant live feature preview, designed to let you explore its features firsthand and fully understand its capabilities.
Journey Optimizer reporting comes with an improved interoperability with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability.
With the Web channel, Adobe Journey Optimizer allows you to personalize the web experience you deliver to your customers through inbound web journeys. The Web channel is now available in the journey canvas.
Start with the basics
Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role. |
User interface
Learn how to navigate and optimize your experience in Journey Optimizer. |
Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement. |
Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience. |
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Explore the documentation
 Customer's experience Journeys - Campaigns - Landing pages - Reporting - Decision management |
 Configuration administration Channel surfaces - Configure journeys - Access control - Sandboxes management |
 Communication channels Email - SMS - In-app - Push notifications - Direct mail - Web |
 Content management Assets/images - Personalization - Reusable & dynamic content - Test & preview content |
 Profiles & audiences Audiences - Profiles - Identities - License usage - Privacy management |
 Data management Schemas - Datasets - Queries |
Additional resources
| Adobe Journey Optimizer Tutorials - Product description - Security overview (PDF) - APIs reference - Journey Optimizer Schema Dictionary |
Adobe Experience Platform Documentation - Developers resources |
