Get started with audience composition

Audience composition allows you to create composition workflows, where you can combine existing Adobe Experience Platform audiences into a visual canvas and leverage various activities (split, exclude…) to create new audiences.

Once done, the resulting audiences are saved backed into Adobe Experience Platform along with existing audiences and can be leveraged in Journey Optimizer campaigns and journeys to target customers. Learn how to target audiences in Journey Optimizer

Audience composition is accessible from Adobe Journey Optimizer Audiences menu:

• The Overview tab provides a dedicated dashboard with key metrics related to your organization’s audience data. To learn more, refer to Adobe Experience Platform Dashboards guide.

• The Browse tab lists all existing audiences stored into Adobe Experience Platform.

• The Compositions tab allows you to create composition workflows where you can combine and arrange audiences to create new ones.

Create a composition workflow

To create a composition workflow, follow these steps:

1. Access the Audiences menu and select Create Audience.

2. Select Compose Audience.

   

3. The composition canvas displays with two default activities:

   • Audience: the starting point of your composition. This activity allows you to select one or multiple audiences as a basis for your workflow,

   • Save: the last step of your composition. This activity allows you to save the result of your workflow into a new audience.

4. Open the composition properties to specify a title and a description.

   If no title is defined in the properties, the composition’s label is set to “Composition” followed by its creation date and time.

   

5. Configure your composition by adding as many activities as needed between the Audience and Save activities. For more information on how to create a composition, refer to the Audience composition documentation.

   

6. Once your composition is ready, click the Publish button to publish the composition and save the resulting audiences into Adobe Experience Platform.

   IMPORTANT

   You can publish up to 10 compositions in a given sandbox. If you have reached this threshold, you need to delete a composition to free up space and publish a new one.

   If any error occurs during publishing, alerts will display with information on how to resolve the issue.

   

7. The composition is published. The resulting audiences are saved into Adobe Experience Platform and are ready to be targeted in Journey Optimizer. Learn how to target audiences in Journey Optimizer

Access compositions

All created compositions can be accessed from the Compositions tab. You can duplicate or delete an existing composition at any time using the ellipsis button in the list.

Compositions can have multiple statuses:

• Draft: the composition is in progress and has not been published.
• Published: the composition has been published, resulting audiences have been saved and are available for use.