Get started with Adobe Journey Optimizer communication channels

In today’s dynamic marketing landscape, effectively reaching your audience across various platforms is essential for building lasting relationships and driving engagement. This section provides a comprehensive overview of the communication channels available within Adobe Journey Optimizer, helping you to understand how to utilize each channel effectively in your marketing strategies.

Adobe Journey Optimizer offers a variety of communication channels to engage with your audience effectively. You can combine outbound and inbound channels.

Outbound channels

These involve sending messages to customers without prior interaction. Examples include email campaigns and push notifications, where you proactively reach out to your audience. In Adobe Journey Optimizer, supported outbound channels are:

• Email: Deliver personalized messages directly to your customers’ inboxes.
• SMS/MMS: Send text messages to reach users on their mobile devices.
• Push Notification: Engage users with instant notifications on their devices, driving immediate action.
• Direct Mail: Utilize physical mail to create a tangible connection with your audience.

Select a channel to dive deeper and discover how to leverage them effectively in your marketing strategy.

Email

SMS

Push notification

Direct mail

Inbound channels

These channels allow customers to initiate interactions. Examples include in-app messaging and web-based interactions, where users can engage with content on their own terms. In Adobe Journey Optimizer, supported inbound channels are:

• In-app: Communicate with users within your mobile or web applications to enhance their experience.
• Web: Use web-based messaging to interact with users browsing your site.
• Code-based Experience: Implement custom experiences through coding for unique engagement opportunities.
• Content Cards: Share dynamic content directly within your applications or websites to keep users informed and engaged.

Select a channel to dive deeper and discover how to leverage them effectively in your marketing strategy.

In-app

Web

Code-based experience

Content cards

Leveraging channels in journeys & campaigns

In Adobe Journey Optimizer, you can leverage communication channels in two primary contexts:

• Journeys: Create seamless customer experiences across multiple touchpoints. Automate interactions based on user behavior and preferences, ensuring timely and relevant communications that guide users through their journey with your brand. Learn how to create and execute a journey.

• Campaigns: Deploy a specific marketing campaigns that utilizes a given channel to achieve targeted objectives. Whether promoting a new product or driving seasonal sales, campaigns enable you to craft focused messaging strategies tailored to your audience. Learn how to create and execute a campaign.