When creating content for any channel (except Web) in Journey Optimizer, you can use a custom template that you either:
Created from scratch using the Content templates menu. Learn more
Saved from an existing content in a journey or a campaign using the Save as content template option. Learn more
To start building your content with one of these templates, follow the steps below.
Whether in a campaign or journey, after selecting Edit content, click the Content template button.
Select Apply content template.
Select the template of your choice from the list. Only templates compatible with the selected channel and/or type are displayed.
From this screen, you can also create a new template using the dedicated button, which opens a new tab.
Click Confirm. The template is applied to your content.
Continue editing your content as desired.
To start designing an email from a content template using the Email Designer, follow the steps described in this section.