Get started with fragments

A fragment is a reusable component that can be referenced in one or more emails across Journey Optimizer campaigns and journeys. This functionality allows you to prebuild multiple custom content blocks that can be used by marketing users to quickly assemble email contents in an improved design process.

➡️ Learn how to manage, author and use fragments in these videos

To make the best use of fragments:

• Create your own fragments: Create visual or expression fragments, either from scratch or by saving content as fragment. Learn how to create a fragment. In addition, you can leverage Journey Optimizer Content REST API to manage content fragments. For more on this, refer to the Journey Optimizer APIs documentation.
• Reuse your fragments: Use them as many times as needed in your content. See Add visual fragments and Leverage expression fragments

Before starting

To create, edit, archive, and publish fragments you need the Manage library items and [Publish Fragment] permissions included in the Content Library Manager product profile. Learn more

In this version, the following limitations apply:

• Visual fragments are available for the Email channel only.
• Expression fragments are not available for the In-app channel.

Visual & expression fragments

Two types of fragments are available:

• Visual fragments are pre-defined visual blocks that you can reuse across multiple email deliveries using the Email Designer, or in content templates.
• Expression fragments are pre-defined expressions that are available from a dedicated entry in the personalization editor.

All created fragments are accessible from the Content Management > Fragments left menu. Learn how to manage fragments

How-to video

Learn how to manage, author, and use visual fragments in Journey Optimizer.

Learn how to manage, author, and use expression fragments in Journey Optimizer.