- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
Get started with Journey Optimizer decision capabilities
The decision capabilities in Journey Optimizer empower you to deliver the best offers and personalized experiences to your customers across all touchpoints, at precisely the right moments. These capabilities simplify personalization through a centralized catalog of marketing offers and an advanced decision engine, which uses rules and ranking criteria to deliver the most relevant content for each individual.
Key benefits:
- Improved campaign performance by delivering personalized offers across multiple channels,
- Improved workflows: instead of creating multiple deliveries or campaigns, marketing teams can improve workflows by creating a single delivery and vary the offers in different parts of the template,
- Control over the number of times an offer is shown across campaigns and customers.
Currently, Journey Optimizer provides the two core solutions detailed below.
Decisioning
Our next-generation decision framework, designed to unify existing Journey Optimizer workflows and lay the foundation for managing additional content catalogs. Decisioning offers:
- Schema-based item catalog management: Increase flexibility by associating customized metadata with each offer.
- Flexible collection rules: Easily group offers for future evaluation based on various criteria.
- Updated decision policy and selection strategy configuration: Allow reusability of decision components.
- Experimentation capabilities: Test decision logic against other content components to measure performance.
For now, Experience Decisioning is supported in the Code-Based Experience channel.
➡️ Get started with Decisioning
Decision management
Our established feature in Journey Optimizer, Decision Management uses a central library of marketing offers and a decision engine that applies rules and constraints to real-time customer profiles, leveraging Adobe Experience Platform data to deliver the right offer at the right time.
Decision Management currently supports four channels: Email, In-App Messaging, Push Notifications, and SMS.
