- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
Decision management data collection
Understanding data collection
You can collect offer decisioning feedback in Adobe Experience Platform, including which offers are displayed and how users interact with them. This data can be used for:
- Composing Decision management reports;
- Using frequency capping rules;
- Building AI models that can be used as a ranking method.
Types of events
The way data is collected varies according to the event type you want to capture.
Decision events
Each time Decision management makes a decision, information related to that decision event is automatically sent to Adobe Experience Platform for all channels. Learn more
Impression and click events
Decision management impressions and clicks are defined as follows:
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An impression event is when an offer is displayed to a user.
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A click event is when a user clicks or interacts with an offer.
Feedback on impressions and clicks is captured depending on the Journey Optimizer channel that is used.
Emails authored by Journey Optimizer automatically track impressions and clicks.
However, most channels require impressions and clicks data to be sent into Adobe Experience Platform as an experience event. This includes:
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Web pages using the Adobe Experience Platform Web SDK to render offers
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Mobile apps using the Adobe Experience Platform Mobile SDK to render offers - Learn more
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Kiosks
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Messages sent through third-party applications
Channels that use a decisioning API request to receive offers need feedback sent in as an experience event. In other words, if the offer needs instructions on how to render, you can assume that you should send in feedback as experience events.
Custom events
Feedback on custom events tied to an offer can be sent into Adobe Experience Platform according to your own preferences. For example, if an offer has multiple buttons such as Interested, Not interested, etc., you may want to send in those events separately, but these can also be sent in as experience events.
Sending in feedback data
To send in feedback data, you need to create a dataset to collect events and, for each event type, define an experience event that will be sent into Adobe Experience Platform.
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Learn how to create a dataset where the experience events will be collected in this section.
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Learn how to define experience events to send in feedback data in this section.
