Get started with landing pages

A landing page is a standalone web page that a user is directed to after clicking through from an email, a website, an ad, or any other digital location.

Journey Optimizer allows you to create and design landing pages to direct your users to online forms where they can opt in or opt out from receiving your communications, or subscribe to a specific service such as a newsletter.

➡️ Learn more about configuring subscriptions and creating landing pages in this video

• Leverage Journey Optimizer content design capabilities to easily build responsive landing pages.
• Set up opt-in and opt-out flows quickly and seamlessly.
• Create subscription lists to enable users to subscribe to a service. Read more
• Provide your recipients with the capability to unsubscribe from receiving your communications. Read more
• Send a confirmation email upon opt-in or opt-out. Read more

Create landing pages

Create subscription lists

Design landing pages

Reporting

How-to video

The video below shows how to create a subscription list, set up landing pages to offer subscriptions to or un-subscriptions from a service, integrate the (un)subscription option to a message and configure relevant journeys.