Subscription lists

A subscription service refers to marketing goods and services provided to customers who have opted in to receive communications on a specific subject/event/interest/etc. on an ongoing basis. In Journey Optimizer, these opted-in customers are gathered into a subscription list.

A subscription service can be used for:

• a newsletter, for example: “Running series”
• an event, for example: “Summit 2021”
• a webinar, for example: “Learn more about crypto”
• an interest on a particular product/sport/service/etc., for example: “Interested to buy a house in the next 12 months”
• a preference on how to be notified, for example: “Receive new song notifications on email”

The profiles can be added to a subscription list through a landing page. An example is presented in this section.

Create a subscription list

To create a subscription list, follow the steps below.

1. To access the subscription lists, select Customer > Subscription list.

   

2. Select the Create subscription list button.

   

3. Add a title and a description. These fields are mandatory.

   

   CAUTION

   Currently you cannot use spacing or enter a name that already exists for another subscription list in the Title field.

4. You can define a start date and end date.

   

5. Select or create Adobe Experience Platform tags from the Tags field to categorize your landing page for improved search. Learn more

6. Click Save.

Use a subscription list

Once the subscription list is created, you can:

• Add profiles to the subscription list

  You can invite persons to join the list, by subscribing to a newsletter, or registering to an event. You can also send personalized messages to the subscribers.

  For example, to invite an audience to register to an event or subscribe to a newsletter, you can send them a message with a link to a landing page for them to join the event or subscribe. Profiles who opt-in through the landing page form are added to the subscription list that you created for this purpose.

• Send messages to subscribers

  You can also use subscription lists as audiences when building journeys, and adding personalization.

  For example, when a customer subscribes to a streaming service, it can trigger the immediate dispatch of a welcome email series, encouraging them to log into the app for the first time and set their viewing preferences.

Learn how to use your subscription list in this use case.

Browse your subscription lists

The list displays all the subscription lists created. You can filter them based on the creation date or modification date, and their status.

The possible statuses are as follows:

• Not started: You defined a start date that is later than the current day. The subscribed profiles will not receive yet communications relating to this subscription list.
• Live: The current day is comprised between the subscription list start date and end date, or you did not defined end/start dates, which means the subscription list is always live.
• Expired: The end date is passed, thus the subscription list is not valid anymore. Any subscribed profile will not receive any more communications relating to this subscription list.

Monitor your subscription lists

You can monitor your subscription list impacts through dedicated reports. You can access two types of reports:

• Subscription list Live report

  Live reports, accessible from the Last 24 hrs tab, display events that took place within the past 24 hours, with a minimum time interval of two minutes from the event occurrence. Learn more

• Subscription list All time reports, with Customer Journey Analytics

  These reports focus on events that occurred at least two hours ago and cover events over a selected time period. The Subscription report offers essential insights into profiles’ subscriptions and unsubscriptions associated with particular lists, helping you understand the effectiveness of different subscription campaigns and initiatives in driving engagement and conversions. Learn more