Code-based campaign report

Display & click

The Display & Click graphs present a detailed analysis of your profiles’ engagement with your code-based experiences, offering valuable insights into how profiles interact with your content.

Tracking data

The Tracking data table offers a detailed snapshot of profile activity tied to your Code-based experiences, providing essential insights into engagement and experiences effectiveness.

Tracked link labels

The Tracked link labels table offers a comprehensive overview of the link labels within your Code-based experiences, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.

Decisioning KPIs

The Decisioning KPIs provide key insights into your visitors’ engagement with your experiences, including metrics such as:

• Total items: total number of individual items that were part of a personalized experience or decisioning process within a specified period.

• Total displays:

• Total clicks: total number of times users clicked on items, links, products, or other interactive elements during a specified period of time.

• Fallback rate: percentage of instances where no selection strategies qualified, resulting in the display of a generic or less-specific option.

Engagement funnel

The Engagement Funnel table monitors the performance of personalized experiences by assessing how effectively each stage of the funnel drives user interactions.

• Displays: total number of times personalized experiences were shown or presented to users across various touchpoints.

• Clicks: total number of times users clicked on personalized experiences that were displayed to them.

Top decision items by Clickthrough rate

The Top decision items by CTR table highlights the performance of individual items based on their Click-through Rate. This metric helps assess which items are most effective at engaging users and driving interactions.

• Click-through Rate (CTR): percentage of users who click on a link, ad, or recommendation compared to the number of times it was displayed.

Engagement funnel by selection strategy

The Engagement Funnel by Selection Strategy table helps you monitor and analyze how effectively different selection strategies are engaging users with personalized experiences.

• Displays: total number of times personalized experiences were shown or presented to users across various touchpoints.

• Clicks: total number of times users clicked on personalized experiences that were displayed to them.

Decision items performance

The Decision Items Performance table evaluates how well each item performs in engaging users and driving desired actions, such as purchases, clicks, or other responses.

• Displays: total number of times personalized experiences were shown or presented to users across various touchpoints.

• Clicks: total number of times users clicked on personalized experiences that were displayed to them.

Ranking strategy

The Ranking Strategy table provides insights into the performance of AI-driven ranking models within personalized experiences comparing two traffic types:

• Model Driven: users receive content ranked by the AI model, optimized for relevance and engagement.

• Holdout: users receive content served randomly during the model’s exploration phase.

Key metrics displayed include:

• Displays: total number of times personalized experiences were shown or presented to users across various touchpoints.

• Clicks: total number of times users clicked on personalized experiences that were displayed to them.

• Conversion rate: percentage of displays that resulted in user actions (e.g., clicks), indicating the model’s success in engaging users.

Conversion rate for Holdout and Model Driven traffic

The Conversion rate for Holdout and Model Driven traffic graph shows the conversion rate over time for two types of traffic:

• Model Driven: users receive content ranked by the AI model, optimized for relevance and engagement.

• Holdout: users receive content served randomly during the model’s exploration phase.