- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
Content card campaign report
You can access your Content Card campaign report by clicking the Reports button from your campaign, then selecting View all time report. Learn more
Display & click trend
The Display & click trend graphs help you understand both the overall reach of the message and the number of unique profiles engaging with it.
Learn more about Display & click metrics
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Clicks: Number of times a content was clicked on in Content card.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracking data
The Tracking data table offers a detailed snapshot of profile activity tied to your Content cards, providing essential insights into engagement and Content card effectiveness.
Learn more about Tracking data metrics
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People: Number of user profiles who qualify as target profiles for your Content cards.
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Click through rate (CTR): Percentage of users who interacted with the Content card.
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Clicks: Number of times a content was clicked on in your Content card.
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Unique Clicks: Number of profiles who clicked on a content in your Content card.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracked labels
The Tracked labels table offers a comprehensive overview of the link labels within your Content cards, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
Learn more about Tracked labels metrics
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Unique Clicks: Number of profiles who clicked on a content in your Content cards.
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Clicks: Number of times a content was clicked on in your Content cards.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
