- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
Email campaign report
Since Apple introduced new privacy protection features for its native Mail app, including Mail Privacy Protection, senders are no longer able to use tracking pixels to collect data on profiles who have enabled Apple’s Mail Privacy Protection. Consequently, Adobe Journey Optimizer ability to track email opens using tracking pixels may be impacted.
Learn more on the impact of Apple iOS privacy changes on Email marketing.
We recommend focusing on clicks and conversion metrics instead of open rates for more accurate insights.
You can access your Email campaign report by clicking the Reports button from your campaign, then selecting View all time report. Learn more
Delivered vs Click trend
The Delivered vs Click trend graph presents a detailed analysis of your profiles’ engagement with your emails, offering valuable insights into how profiles interact with your content.
Learn more about Delivered vs Click trend metrics
-
Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
-
Clicks: Number of times a content was clicked on in your emails.
Delivery status
The Delivery status graph provides a comprehensive view of data related to sent emails in your campaign, offering insights into key metrics such as delivered and bounces. This enables a detailed analysis of the email sending process, providing valuable information on the efficiency and performance of your campaigns.
Learn more about Delivery status metrics
-
Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
-
Bounces for outbound channels:Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
-
Outbound errors: Total number of errors that occurred during a the sending process preventing it from being sent to profiles.
-
Outbound exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Sending Statistics
The Sending Statistics table provides a comprehensive summary of essential data regarding emails in your campaigns. It details key metrics such as the interactions with your emails and number of emails successfully delivered, offering valuable insights into the effectiveness and reach of your emails and campaigns.
Learn more about Sending Statistics metrics
-
Targeted: Total number of emails processed during the sending process.
-
Sends: Total number of sends for your email.
-
Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
-
Unique Delivered: Number of profiles who successfully received at least one email.
-
Bounces for outbound channels: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
-
Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
-
Outbound Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Tracking statistics
The Email - Tracking statistics table offers a detailed account of profile activity related to emails included in your campaign. This includes metrics on opens, clicks, and other relevant engagement indicators, offering a comprehensive view of how profiles interact with your email content.
Learn more about Tracking statistics metrics
-
Click through rate (CTR): Percentage of users who interacted with the email.
-
Click through open rate (CTOR): Number of times the email was opened.
-
Clicks: Number of times a content was clicked on in your emails.
-
Unique Clicks: Number of profiles who clicked on a content in an email.
-
Email Opens: Number of times your emails were opened in a campaign.
-
Unique Email Opens: Number of profiles who opened emails.
-
Spam complaints: Number of times a message was declared as spam or junk.
-
Unsubscribes: Number of clicks on the unsubscription link.
-
Unique Email Unsubscribes: Number of profiles who unsubscribed from your emails.
Email domains
The Email Domains table offers an in-depth breakdown of emails categorized by domain, providing extensive insights into the performance metrics of your email campaigns. This comprehensive analysis enables you to understand the behavior of different domains in response to your email content.
Learn more about Email domains metrics
-
Sends: Total number of sends for your email.
-
Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
-
Bounces for outbound channels: Total number of errors cumulated during the sending process and automatic return processing in relation to the total number of sent emails.
-
Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
-
Outbound Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Tracked link labels
The Tracked link labels table offers a comprehensive overview of the link labels within your emails, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
Learn more about Tracked link labels metrics
-
Unique Clicks: Number of profiles who clicked on a content in an email.
-
Clicks: Number of times a content was clicked on in your emails.
Tracked link URLs
The Tracked link URLs table provide a comprehensive overview of the URLs within your email that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your emails.
Learn more about Tracked link URLs metrics
-
Unique Clicks: Number of profiles who clicked on a content in an email.
-
Clicks: Number of times a content was clicked on in your emails.
Email subjects
The Email subjects table presents a thorough overview of email subjects that have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
Learn more about Email subjects metrics
-
Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
-
Unique Delivered: Number of distinct profiles who successfully received at least one email, ensuring duplicates are not counted.
Excluded reasons
The Excluded reasons table presents a comprehensive view of the different factors that resulted in the exclusion of user profiles from the targeted audience, resulting in the message not being received.
Refer to this page for the comprehensive list of exclusion reasons.
Bounce reasons
The Bounce Reasons table compiles the available data related to bounced messages, providing detailed insights into the specific reasons behind email bounces.
For more information on bounces, refer to the Suppression list page.
Error reasons
The Error Reasons table offers visibility into the specific errors that occurred during the sending process, providing valuable information on the nature and occurrence of errors.
