- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
Experimentation campaign report
Experimentation
The Experimentation tab provides key insights into the performance of each variant, and identifies the most successful one.
Note that defining the best performer might take some time. If your experiment is not successful, it will be set to Inconclusive.
Experimentation KPIs
The Experimentation Key Performance Indicators (KPIs) function as an all-encompassing dashboard, delivering an analysis of essential metrics associated with your experimentation.
Learn more about Experimentation KPIs metrics
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Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
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Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
Variant by Inbound clicks
The Variant by Inbound clicks widget details the performance of each variant.
For a deep-dive in these results and how to interpret them, refer to this page.
Learn more about Variant by Inbound clicks metrics
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People: Number of user profiles who qualify as target profiles for your messages.
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Inbound Clicks: Total count of clicks across outbound channels.
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Conversion rate: Total value of the Success metric, previously selected when creating your Experiments, divided by the number of profiles.
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Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
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Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
Conversion rate for Inbound clicks
The Confidence interval graph measures uncertainty around improvement. It details the percentage difference in performance between the baseline and the best performing treatment. Learn more.
