- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
In-app campaign report
Before you can report on your In-App campaigns and journeys, make sure to follow the reporting prerequisites provided on this page.
You can access your In-app campaign report by clicking the Reports button from your campaign, then selecting View all time report. Learn more
Display & click trend
The Impression & Click trend graph presents a detailed analysis of your profiles’ engagement with your In-app messages, offering valuable insights into how profiles interact with your content.
Learn more about Impression & Click trend metrics
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Clicks: Number of times a content was clicked on in your In-app messages.
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Displays: Number of times the message was opened.
Clicks
The Clicks graph displays In-app click metrics, illustrating both the total number of content clicks and the number of unique profiles who clicked on the content.
Learn more about Clicks metrics
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Unique Clicks: Number of profiles who clicked on a content in your In-app messages
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Clicks: Number of times a content was clicked on in your In-app messages.
Display
The Displays graph helps you understand both the overall reach of the message and the number of unique profiles engaging with it.
Learn more about Display metrics
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracking data
The Tracking data table offers a detailed snapshot of profile activity tied to your In-app messages, providing essential insights into engagement and In-app messages effectiveness.
Learn more about Tracking data metrics
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People: Number of user profiles who qualify as target profiles for your In-app messages.
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Click through rate (CTR): Percentage of users who interacted with the In-app messages.
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Click through open rate (CTOR): Number of times the In-app messages was opened.
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Clicks: Number of times a content was clicked on in your In-app messages.
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Unique Clicks: Number of profiles who clicked on a content in your In-app messages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
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Sends: Total number of sends for your In-app messages.
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Inbound triggered: Number of times an In-app message was triggered by a user interaction or predefined event.
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Inbound dismisses: Number of times users dismissed the In-app message without interacting with it.
Tracked link labels
The Tracked link labels table offers a comprehensive overview of the link labels within your In-app messages, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
Learn more about Tracked link labels metrics
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Unique Clicks: Number of profiles who clicked on a content in your In-app messages.
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Clicks: Number of times a content was clicked on in your In-app messages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracked link URLs
The Tracked link URLs table provide a comprehensive overview of the URLs within your In-app messages that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your In-app messages.
Learn more about Tracked link URLs metrics
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Unique Clicks: Number of profiles who clicked on a content in your In-app messages.
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Clicks: Number of times a content was clicked on in your In-app messages.
