- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
Push notification campaign report
You can access your Push notification campaign report by clicking the Reports button from your campaign, then selecting View all time report. Learn more
Sending Statistics
The Sending Statistics table provides a comprehensive summary of essential data regarding your push notification campaigns. It details key metrics such as the size of the targeted audience and number of push notification successfully delivered, offering valuable insights into the effectiveness and reach of your push notification.
Learn more about Sending Statistics metrics
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Targeted: Total number of push notifications processed during the analysis.
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Sends: Total number of sends for the push notification.
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Delivered: Number of push notifications successfully sent, in relation to the total number of sent push notifications.
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Unique delivered: Number of profiles who successfully received at least one push notification.
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Outbound errors: Total number of errors that occurred preventing it from being sent to profiles.
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Outbound exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Tracking statistics
The Tracking statistics table offers a detailed snapshot of profile activity tied to your push notifications, providing essential insights into engagement and push notifications effectiveness.
Learn more about Tracking statistics metrics
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Click through rate (CTR): Percentage of users who interacted with the push notifications.
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Clicks: Number of times a content was clicked on in your push notifications.
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Unique Clicks: Number of profiles who clicked on a content in your push notifications.
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Push custom actions: Number of custom actions taken by profiles in response to the push notifications.
Tracked labels
The Tracked link labels table offers a comprehensive overview of the link labels within your push notifications, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
Learn more about Tracked link labels metrics
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Unique Clicks: Number of profiles who clicked on a content in your push notifications.
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Clicks: Number of times a content was clicked on in your push notifications.
Tracked link URLs
The Tracked link URLs table provide a comprehensive overview of the URLs within your push notifications that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your push notifications.
Learn more about Tracked link URLs metrics
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Unique Clicks: Number of profiles who clicked on a content in your push notifications.
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Clicks: Number of times a content was clicked on in your push notifications.
Bounce reasons
The Bounces Reasons table provides a comprehensive overview of data related to bounced push notifications, delivering valuable insights into the specific reasons behind instances of push notifications bounces.
Error reasons
The Error Reasons table allows you to identify the specific errors that occurred during the sending process of your push notifications, facilitating a thorough analysis of any issues encountered.
Exclude reasons
The Exclude Reasons table visually depicts the diverse factors that led to the exclusion of user profiles from the targeted audience, preventing them from receiving your push notifications.
Refer to this page for the comprehensive list of exclusion reasons.
