Email journey report

Last update: 2025-04-07
  • Created for:
  • Intermediate
    User
INFO

Since Apple introduced new privacy protection features for its native Mail app, including Mail Privacy Protection, senders are no longer able to use tracking pixels to collect data on profiles who have enabled Apple’s Mail Privacy Protection. Consequently, Adobe Journey Optimizer ability to track email opens using tracking pixels may be impacted.
Learn more on the impact of Apple iOS privacy changes on Email marketing.

We recommend focusing on clicks and conversion metrics instead of open rates for more accurate insights.

You can access your email journey report by clicking the View report button within your journey. Learn more

Delivered vs Click trend

The Delivered vs Click trend graph presents a detailed analysis of your profiles’ engagement with your emails, offering valuable insights into how various domains interact with your content.

 Learn more about Delivered vs Click trend metrics

  • Delivered: Number of emails successfully sent, in relation to the total number of sent emails.

  • Clicks: Number of times a content was clicked on in your emails.

Delivery status

The Delivery status graph lets you see how your emails are performing at a glance. Track key metrics like deliveries and bounces, giving you a quick understanding of your email journey’s efficiency.

 Learn more about Delivery status metrics

  • Delivered: Number of emails successfully sent, in relation to the total number of sent emails.

  • Bounces for outbound channels: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.

  • Outbound errors: Total number of errors that occurred during a the sending process preventing it from being sent to profiles.

  • Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.

Sending Statistics

The Sending Statistics table provides a clear view of how your emails are performing within your journeys. It tracks key metrics like delivery rates and interactions, giving you valuable insights to optimize your email strategy for better reach and engagement.

 Learn more about Sending Statistics metrics

  • Targeted: Total number of emails processed during the sending process.

  • Sends: Total number of sends for your email.

  • Delivered: Number of emails successfully sent, in relation to the total number of sent messages.

  • Unique Delivered: Number of profiles who successfully received at least one email.

  • Bounces for outbound channels: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.

  • Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.

  • Outbound Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.

Email - Tracking statistics

The Email - Tracking statistics table offers a detailed account of profile activity related to emails included in your journey. This includes metrics on opens, clicks, and other relevant engagement indicators, offering a comprehensive view of how profiles interact with your email content.

 Learn more about Tracking statistics metrics

  • Click through rate (CTR): Percentage of users who interacted with the email.

  • Click through open rate (CTOR): Number of times the email was opened.

  • Clicks: Number of times a content was clicked on in your emails.

  • Unique Clicks: Number of profiles who clicked on a content in an email.

  • Email Opens: Number of times your emails were opened in a campaign.

  • Unique Email Opens: Number of profiles who opened emails.

  • Spam complaints: Number of times a message was declared as spam or junk.

  • Unsubscribes: Number of clicks on the unsubscription link.

  • Unique Email Unsubscribes: Number of profiles who unsubscribed from your emails.

Email domains

The Email Domains table offers an in-depth breakdown of emails categorized by domain, providing extensive insights into the performance metrics of your email journeys. This comprehensive analysis enables you to understand the behavior of different domains in response to your email content.

 Learn more about Email domains metrics

  • Sends: Total number of sends for your email.

  • Delivered: Number of emails successfully sent, in relation to the total number of sent emails.

  • Email Opens: Number of times your emails were opened in a journey.

  • Clicks: Number of times a content was clicked on in your emails.

  • Bounces for outbound channels: Total number of errors cumulated during the sending process and automatic return processing in relation to the total number of sent emails.

  • Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.

  • Outbound Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.

The Tracked link labels table offers a comprehensive overview of the link labels within your emails, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.

 Learn more about Tracked link labels metrics

  • Unique Clicks: Number of profiles who clicked on a content in an email.

  • Clicks: Number of times a content was clicked on in your emails.

The Tracked link URLs table provide a comprehensive overview of the URLs within your email that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your emails.

 Learn more about Tracked link URLs metrics

  • Unique Clicks: Number of profiles who clicked on a content in an email.

  • Clicks: Number of times a content was clicked on in your emails.

Email subjects

The Email subjects table presents a thorough overview of email subjects that have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.

 Learn more about Email subjects metrics

  • Delivered: Number of emails successfully sent, in relation to the total number of sent emails.

  • Unique Delivered: Number of distinct profiles who successfully received at least one email, ensuring duplicates are not counted.

Bounce reasons

The Bounce Reasons table compiles the available data related to bounced messages, providing detailed insights into the specific reasons behind email bounces.

For more information on bounces, refer to the Suppression list page.

Excluded reasons

The Excluded reasons table presents a comprehensive view of the different factors that resulted in the exclusion of user profiles from the targeted audience, resulting in the message not being received.

Refer to this page for the comprehensive list of exclusion reasons.

Error reasons

The Error Reasons table offers visibility into the specific errors that occurred during the sending process, providing valuable information on the nature and occurrence of errors.

Previous page
Next page

On this page