- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
SMS journey report
You can access your SMS journey report by clicking the View report button within your journey. Learn more
Delivered vs Click trend
The Delivered vs Click trend graph presents a detailed analysis of your profiles’ engagement with your SMS messages, offering valuable insights into how various domains interact with your content.
Learn more about Delivered vs Click trend metrics
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Delivered: Number of SMS messages successfully sent, in relation to the total number of SMS messages.
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Clicks: Number of times a content was clicked on in your SMS messages.
Delivery status
The Delivery status table offers a detailed account of profile activity related to your SMS messages. This includes metrics on delivered, clicks, and other relevant engagement indicators, offering a comprehensive view of how profiles interact with your SMS content.
Learn more about Delivery status metrics
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Delivered: Number of SMS messages successfully sent, in relation to the total number of SMS messages.
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Bounces for outbound channels: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent SMS messages.
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Outbound errors: Total number of errors that occurred preventing it from being sent to profiles.
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Outbound exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Tracked link labels
The Tracked link labels table offers a comprehensive overview of the link labels within your SMS messages, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
Learn more about Tracked link labels metrics
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Unique Clicks: Number of profiles who clicked on a content in your SMS message.
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Clicks: Number of times a content was clicked on in your SMS messages.
Tracked link URLs
The Tracked link URLs table provide a comprehensive overview of the URLs within your SMS messages that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your SMS messages.
Learn more about Tracked link URLs metrics
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Unique Clicks: Number of profiles who clicked on a content in your SMS message.
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Clicks: Number of times a content was clicked on in your SMS messages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
SMS inbound message
The SMS inbound message table presents a thorough overview of which SMS messages have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
Learn more about SMS inbound message metrics
- People: Number of user profiles who qualify as target profiles for your SMS messages.
SMS Message type
The SMS Message type table presents a thorough overview of which SMS message type have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
Learn more about SMS Message type metrics
- People: Number of user profiles who qualify as target profiles for your SMS messages.
SMS providers
The SMS providers table presents a thorough overview of which SMS providers have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
Learn more about SMS providers metrics
- People: Number of user profiles who qualify as target profiles for your SMS messages.
Bounce reasons
The Bounces Reasons table provides a comprehensive overview of data related to bounced SMS messages, delivering valuable insights into the specific reasons behind instances of SMS message bounces.
Error reasons
The Error Reasons table allows you to identify the specific errors that occurred during the sending process of your SMS messages, facilitating a thorough analysis of any issues encountered.
Exclude reasons
The Exclude Reasons table visually depicts the diverse factors that led to the exclusion of user profiles from the targeted audience, preventing them from receiving your SMS messages.
Refer to this page for the comprehensive list of exclusion reasons.
