- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Conflict management & prioritization
- Test & approve
- Communication channels
- Get started with communication channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Landing pages
- Content management
- AI Assistant for content generation
- Work with Multilingual content
- Work with Content experiment
- Personalization
- Content templates
- Reusable content fragments
- Dynamic content
- Audiences, profiles & identity
- Integrations
- Track & monitor
- Live report
- All time report
- Journey reports
- Deliverability
- Alerts
- Exclusion reasons
- Decision capabilities
- Get started with decision capabilities
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Data management
- Channel configuration
- Journey configuration
- Connect your systems and environments
- Access control
- Privacy
Web journey report
Your journey report may show information from multiple journeys simultaneously, as users can be involved in more than one journey at a time. As a result, inbound communications (In-App, Web and Code-based) may show up in multiple journeys if they were triggered for a user participating in simultaneous active journeys, which can result in overlapping data.
You can access your Web journey report by clicking the View report button within your journey. Learn more
Impression & click trend
The Impression & Click trend graph presents a detailed analysis of your profiles’ engagement with your Web pages, offering valuable insights into how profiles interact with your content.
Learn more about Impression & Click trend metrics
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Clicks: Number of times a content was clicked on in your Web pages.
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Displays: Number of times the message was opened.
Clicks
The Clicks graph displays Web page click metrics, illustrating both the total number of content clicks and the number of unique profiles who clicked on the content.
Learn more about Clicks metrics
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Unique Clicks: Number of profiles who clicked on a content in your Web pages.
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Clicks: Number of times a content was clicked on in your Web pages.
Displays
The Displays graph helps you understand both the overall reach of the code-based experience was opened and the number of unique profiles engaging with it.
Learn more about Display metrics
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Displays: Number of times the code-based experience was opened.
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Unique displays: Number of times the code-based experience was opened, multiple interactions of one profile are not taken into account.
Tracking data
The Tracking data table offers a detailed snapshot of profile activity tied to your Web pages, providing essential insights into engagement and Web pages effectiveness.
Learn more about Tracking data metrics
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People: Number of user profiles who qualify as target profiles for your Web pages.
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Click through rate (CTR): Percentage of users who interacted with the Web pages.
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Clicks: Number of times a content was clicked on in your Web pages.
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Unique Clicks: Number of profiles who clicked on a content in your Web pages.
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Displays: Number of times the Web page was opened.
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Unique displays: Number of times the Web page was opened, multiple interactions of one profile are not taken into account.
Tracked link labels
The Tracked link labels table offers a comprehensive overview of the link labels within your Web pages, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
Learn more about Tracked link labels metrics
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Unique Clicks: Number of profiles who clicked on a content in your Web pages.
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Clicks: Number of times a content was clicked on in your Web pages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracked link URLs
The Tracked link URLs table provide a comprehensive overview of the URLs within your Web pages that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your Web pages.
Learn more about Tracked link URLs metrics
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Unique Clicks: Number of profiles who clicked on a content in your Web pages.
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Clicks: Number of times a content was clicked on in your Web pages.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
