Journey report

The Journey report functions as an all-encompassing dashboard, delivering an analysis of essential metrics associated with your journey. This encompasses details such as the count of entered profiles and instances of failed individual journeys, offering a comprehensive insight into your journey’s effectiveness and level of engagement.

Journey report can be accessed directly from your journey with the View report button.

To learn more about Customer Journey Analytics Workspace and how to filter and analyze data, refer to this page.

Journey overview

The Journey report gives you a clear view of the most important tracking data about your journey.

Journey KPIs

The Journey Key Performance Indicators (KPIs) function as an all-encompassing dashboard, delivering an analysis of essential metrics associated with your journey. This encompasses details such as the count of entered profile and instances of failed individual journeys, offering a comprehensive insight into your journey’s effectiveness and level of engagement.

Journey stats

The Journey Statistics table offers a detailed summary of crucial data about your journeys. It includes key metrics like the number of failures and successful entries, providing valuable insights into the performance and reach of your emails and journeys.

Journey exclusion

The Journey exclusion table presents a comprehensive view of the different factors that resulted in the exclusion of user profiles.

Action error

The Action errors widget details the different errors which occurred for your journey’s actions.

Journey canvas

The Journey Canvas widget allows you to visually trace the trajectory of your targeted profiles as they navigate through your journey. Learn more in Customer Journey Analytics documentation

Enhance your canvas customization with the following options:

• Add or remove the desired activity type, such as messages or conditions, from the Node type drop-down menu.
• Adjust the Percentage value to determine the flow distribution among different journey paths.
• Customize your Arrow settings to include labels, conditions, or opt for a clean display.
• Enable the Show fallout option to visualize profiles that exited your journey directly on the canvas.

The following rules apply when using Node Type Filtering:

• When creating a segment on a node, it will still encompass nodes from earlier stages of the journey, even if those nodes have been excluded through the Node type filter.

• You cannot create segments formed from an arrow if nodes in earlier stages of the journey have been excluded via the Node type filter. In this case, the right-click functionality will be disabled on those arrows.

Action performance

Performance over time

The Performance Over time graph allows you to identify and analyze the number of profiles that meet the criteria to be considered target profiles for your actions. This visualization provides valuable insights into the effectiveness of your strategies and helps you make data-driven decisions to optimize your performance.

Action overview

The Action overview table serves as a comprehensive dashboard, offering an analysis of key metrics related to the actions in your journey. This includes crucial details such as the number of interactions and the click-through rate

Events performance

Performance over time

The Performance over time graph enables you to identify and analyze the number of profiles that qualify as target profiles for your events. This powerful tool helps you track trends and patterns over time, providing valuable insights for optimizing your event strategies.

Event overview

The Event overview table shows how many profiles meet your event criteria over time. This tool helps you identify patterns in qualification rates to refine your event strategy.