List of components

Last update: 2024-10-17
  • Created for:
  • Intermediate
    User

The tables below give you the list of metrics used in reports and their definitions depending on the delivery type.

Journey metrics

Metric
 Definition
Actions successfully executed
 Total number of Actions successfully executed for a journey.
Entered profiles
 Total number of individuals who reached the entry event of the journey.
Error in action
 Total number of errors that occurred for Actions.
Exited profiles
 Total number of individuals who exited the journey.
Failed individual journey
 Total number of individual journeys that were not successfully executed.

Email and SMS dimensions and metrics

Metric
 Definition
Bounces
 Total of errors cumulated during delivery and automatic return processing.
Bounce Rate
 Percentage of emails that bounced compared to emails sent.
Clicks
 Number of times a content was clicked in an email.
Delivered
Number of messages successfully sent.
Delivery Rate
 Percentage of messages successfully sent.
Errors
 Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Error Rate
 Percentage of errors that occurred during a delivery preventing it from being sent compared to emails sent.
Excluded
 Number of profiles which have been excluded by Adobe Journey Optimizer.
Hard bounce
 The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.
Ignored
 The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.
Offer click rate
 Percentage of users who interacted with the offer.
Offer impression rate
 Percentage of opened offers compared to the number of sent offers.
Offer name
 Name of the offer added in the delivery. For more information on placement, refer to this page.
Offer sent
 Total number of sends for the offer.
Opens
 Number of times the message was opened.
Open Rate
 Total number of opened emails compared to the number of delivered emails.
Placement name
 Name of your placement used to display your offer. For more information on placement, refer to this page.
Retries
 Number of emails in the queue for retries.
Sent
 Total number of sends for the delivery.
Soft bounce
 Total number of temporary errors, such as a full inbox.
Spam complaints
 Number of times a message was declared as spam or junk.
Targeted
 Total number of messages processed during the delivery analysis.
Unique Clicks
 Number of recipients who clicked on a content in an email.
Unique Click Rate
 Percentage of users who interacted with the delivery.
Unique Opens
 Number of recipients who opened the delivery.
Unsubscriptions
 Number of clicks on the unsubscription link.

Landing page metrics

Metric
 Definition
Bounces
 Number of persons who didn't interact with the landing page and didn't complete the action of subscribing.
Clicks
 Number of times a content was clicked on in the landing page.
Conversion
 Number of persons who interacted with the landing page, e.g. subscribed to a form.
Journey(s)
 Number of visits to your landing page coming from a journey.
Other sources
 Number of visits to your landing page coming from an external source instead of a journey.
Total visits
 Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one recipient.
Unique visitors
 Number of persons who visited your landing page, multiple visits of one recipient are not taken into account.
Visits
 Number of visits to your landing page, including multiple visits of one recipient.

Push notification metrics

Metric
 Definition
Actions
 Total number of actions on the push notification delivered, e.g. button click or dismissal.
Bounces
 Total of errors cumulated during delivery and automatic return processing.
Delivered
 Number of messages successfully sent.
Engagements
 Total number of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.
Errors
 Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Excluded
 Number of profiles which have been excluded by Adobe Journey Optimizer.
Opens
 Total number of push notifications delivered to the device and clicked on by users thus opening the app. This is similar to the Push Click except a Push Open will not be triggered if the notification was dismissed.
Sent
 Total number of sends for the delivery.
Targeted
 Total number of push messages processed during the delivery analysis.
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