This features is currently available to all customers as a public beta.
Journey optimizer allows you to test different variants of your content by previewing it and sending proofs using sample input data uploaded from a CSV or JSON file or added manually. All the profiles attributes used in your content for personalization are automatically detected by the system and can be used for your tests to create multiple variants. A variant refers to a version of the content with different values for its attributes.
For now, simulating content variations is available for the Email, SMS and Push notification channels only.
To access this experience, click the Simulate content button and choose Simulate content variations (Beta).
The main steps to test your content are as follows:
Before starting testing your content using sample input data, consider the following guardrails and prerequisites.
You can add up to 30 variants to test your content, either using a file, or manually.
The added variants only serve as testing purposes for your current content. The are not stored within Adobe Experience Platform, but into your user browser session, meaning that they won’t display when logging off, or when working from another device.
To add a variant from a file, follow these steps:
Click the download sample link to retrieve a file template, then choose the file format you want to use (CSV, JSON or JSONLINES).
Click Download then store the template at the desired location.
Open the file then fill in the template to suit your needs. The template includes a column for each profile attribute used in your content for personalization.
{
"profile": {
"attributes": {
"person": {
"name": {
"lastName": "Doe",
"firstName": "John"
}
}
}
}
}
When your file is ready, click the Upload Input data to load it to test your content.
Once the file has been uploaded, a box is added in the left pane for each line from the file. Each box contains all the profile attributes used in your content for personalization. You can now use the variants use them to preview your content in the right pane, and send proofs.
To add a variant manually, follow these steps:
Click the Create sample input button.
A box is added in the left pane with all the profile attributes used in your content for personalization.
Fill in the sample input data for the variant and click Save.
Once variants have been added, you can use them to preview your content in the right pane, and send proofs.
To preview your content using one of the variants, select the relevant box to update the content preview in the right section with the information entered for this variant.
In the example below, we have added two variants for the email subject line:
Variant 1 selection | Variant 2 selection |
---|---|
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You can remove a variant at anytime using the ellipsis button in the upper-right corner and selecting Remove. To edit information for a variant, click the ellipsis button and select Edit.
Journey Optimizer allows you to send proofs to email addresses while impersonating one or multiple variants that you have added in the simulation screen. The steps are as follows:
Verify that variants have been added to test your content and click the Send Proof button.
In the Recipients field, enter the email address to which you want to send the proof then click Add. Repeat the operation to send the proof to additional email addresses. You can add up to 10 proof recipients.
In the bottom section of the screen, select the variant that you want to use in the proof. You can select multiple variants, in which case the email will include as many proofs as selected variants.
For more information on a variant, select the View profile details link. This allows you to display the information entered in the previous screen for the different variants.
Click the Send Proof button to start sending the proof.
To track the proof sending, click the View proofs button in the simulate content screen.