Release Notes 2025

Last update: 2025-05-21
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This page lists all the features and improvements for Journey Optimizer released in 2025.

April '25 release notes

Release date: April 29-30, 2025

New capabilities

New capabilities coming with this release are listed below.

Personalization Editor - Learn by Doing

A personalization playground is now available, where you can experiment with personalization expressions. It allows you to explore sample templates and payloads to help you get started and try out your own personalization expressions.

For more information, refer to the detailed documentation.

Availability date: April 24, 2025
LINE channel

Adobe Journey Optimizer has expanded its cross-channel capabilities to include support for the LINE channel. This enhancement allows you to create, edit, and preview LINE experiences enabling more personalized and engaging interactions. With LINE, you can connect with more customers, send relevant content, and improve your engagement.

The LINE channel is enabled for Adobe Journey Optimizer customers upon request. Contact Adobe Customer Care or your Adobe representative to activate the feature for your organization.

For more information, refer to the detailed documentation.
Journey metrics

Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance.


For more information, refer to the detailed documentation.

Availability date: April 9, 2025
Adobe Express integration (Limited Availability)

Adobe Journey Optimizer now integrates with Adobe Express, enabling you to seamlessly connect your creative assets with journey orchestration. This integration simplifies the process of designing and deploying personalized content across campaigns.

This integration is currently unavailable for use with Healthcare Shield or Privacy and Security Shield.

For more information, refer to the detailed documentation.
Trigger daily journey runs after batch segmentation completion (Limited Availability)

For daily-scheduled journeys, a new option allows you to define a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready. The Trigger after batch audience evaluation option is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.
Brand alignment score (Beta)

The Brand alignment score feature offers clear feedback directly in the email designer, helping you see whether your content aligns with your brand's tone, style, and guidelines. This feature is available in Beta.

For more information, refer to the detailed documentation.

Improvements

Campaigns preview API

New APIs are available to preview campaigns, in addition to existing proof-sending capabilities. Read more.

Sandbox Tooling

  • Sandbox tooling for custom actions

    Custom actions are now included in the list of Adobe Journey Optimizer objects that can be copied using the sandbox tooling feature, streamlining testing and deployment. Read more

  • Sandbox tooling for campaigns - Availability date: April 3, 2025

    You can now copy campaigns across multiple sandboxes by using package export and import capabilities. Campaigns are copied along with all items related to the profile, audience, schema, inline messages, and dependent objects. Some items are not copied, such as decision items, data usage labels, and language settings. Read more

Personalization

  • New contextual attribute

    A new contextual attribute, Message Profile Id, is now available to select from the personalization editor. This is a message-oriented attribute identifying uniquely each message sent to each targeted profile in a delivery. This unique identifier can be used for example as a URL tracking parameter to distinguish each link opened or clicked by recipients.

  • Populated attributes in attributes pane - Availability date: April 2, 2025

    The attributes pane in the personalization editor now shows only populated attributes by default. To view all attributes, use the settings button to toggle off the Show only populated attributes option. Read more

Email channel

  • Personalized URL tracking - Availability date: April 30, 2025

    For increased flexibility and control over your email settings, you can now personalize all your URL tracking parameters at once at the email channel configuration level, instead of doing it in the Email designer for each link in your content. Read more

  • Email Designer - Availability date: April 1, 2025

    To enhance accessibility in Journey Optimizer, two new fields are now available in the Email Designer: they correspond to the <title> element and lang attribute in the <html> element of your email content. You can define these settings in addition to the Preheader field, in the email Body section. Read more

Use case playbooks

  • Playbooks authoring and sharing (Private beta) - You can now create, manage, and share your own use case playbooks. This capability is currently only available for a set of organizations as a private beta. To gain access, contact your Adobe representative. Read more

Navigation

  • Content management - Availability date: April 2, 2025

    To easily manage your content templates and fragments, you can now use folders to organize them more effectively into a structured hierarchy. Learn more in the Content templates and Fragments sections.

    AVAILABILITY

    This improvement is only available for a set of organizations (Limited Availability).

March '25 release notes

New capabilities

New capabilities coming with this release are detailed below.

Integration with Dynamic Media (Limited Availability)

Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:

  • Centrally manage assets with real-time updates
  • Modify your assets settings such as width and height instantly
  • Customize Dynamic Media templates by updating your content and adding personalization fields

This integration is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.
Integration with Adobe GenStudio (Limited Availability)

To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities.

The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability).

For more information, refer to the detailed documentation.
Flexible audience evaluation (GA)

Previously available for a set of organizations (LA), Flexible audience evaluation is now available to all users (GA). This feature lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns.

For more information, refer to the detailed documentation.

Improvements

Personalization editor (availability date: March 12)

The Journey Optimizer personalization editor has been updated with new capabilities:

  • Updated Code Editor Design – A cleaner, modern interface for improved usability and focus.
  • Search and Replace – Added functionality to quickly find and replace content within the editor.
  • Undo and Redo Support – Allows you to easily revert or reapply changes.
  • Customizable Font Size – Enables adjustment of the editor’s font size for better readability.
  • Inline JSON Validation – Provides real-time client-side validation for JSON content to speed up error detection.
  • Auto-Complete for Profile and Context Attributes – Offers smart suggestions to streamline content creation.
  • Enhanced Syntax Highlighting – Improves readability by making code structure more visually distinct.

Video showing new feature in the Personalization Editor

For more information, refer to the detailed documentation.

Approvals

When defining the conditions for an approval policy, you now have the option to filter by Tag and/or Object Category.

For more information, refer to the detailed documentation.

Configuration

  • You can now assign Adobe Experience Platform Unified Tags to channel configurations. This allows you to easily classify them, and improve search and navigation in all lists. Learn more

  • When setting up or editing an email subdomain in Journey Optimizer, you can now choose to manage the associated DMARC record on your own, if available on the parent domain. Learn more

Business rules

You can now use daily frequency capping in journeys and campaigns with batch segmentation. To ensure accuracy for daily frequency capping rules, make sure you choose the highest priority namespace while authoring a campaign or journey. Learn more about namespace priority in the Platform Identity Service guide

As a reminder, daily frequency capping in rule sets is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information on business rules, refer to the detailed documentation.

Content templates

HTML type content templates are now deprecated. Note that you can still use existing HTML content templates previously created in Journey Optimizer. Learn more on content templates

February '25 release notes

Release date: February 18-19, 2025

New capabilities

New capabilities coming with this release are detailed below.

Create & manage business rules

You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys.

  • Create channel rule sets to restrict the number of messages sent across one or multiple channels. Apply them to campaigns or journey actions to enforce the rules defined in the rule set. Channel rule set allows you to apply capping rules based on communication types. For example, set a rule set to limit "promotional messages" and another for "newsletters". Apply the appropriate rule set in your campaign or journey action depending on type of communication you are sending.
  • Create journey rule sets to control profile entries into journeys. Limit how often a profile can enter a journey within a given period or the number of journeys a profile can be enrolled in simultaneously. Apply these at the journey level to ensure proper entry management.

Previously available for a set of organizations (LA), business rules are now available to all users (GA). Journey domain business rules continue to be available only for a limited set of organizations (LA).

For more information, refer to the detailed documentation.
Generate landing pages with AI Assistant

You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of AI Assistant.

For more information, refer to the detailed documentation.
Brands with AI Assistant (Beta)

You can now set your own Brands to define your brand's visual and verbal identity.

This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases.

For more information, refer to the detailed documentation.
Troubleshoot your custom actions

You can now validate a custom action configuration by making real API calls directly from Adobe Journey Optimizer. This new capability helps you troubleshoot your custom actions before or after using them in a journey.

For more information, refer to the detailed documentation.
Flexible audience evaluation (Limited Availability)

Flexible audience evaluation lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns.

For more information, refer to the detailed documentation.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

Availability date: Jan 28, 2025

Improvements

The improvements below come with the February update.

  • Dataset Time-to-live (TTL) - Starting this month, a time-to-live (TTL) guardrail will be rolled out to Journey Optimizer system-generated datasets in new sandboxes and new orgs as follows:

    • 90 days for data in the profile store
    • 13 months for data in the data lake

    This change will be rolled out to existing customer sandboxes in a subsequent phase.

    Learn more about this update in the dedicated FAQ.

  • Direct mail - A new server type, Data landing zone, is now supported for file routing in the direct mail channel configuration. Read more

  • SMS - You can now manage SMS message delivery from multi-regional endpoints by overriding delivery, feedback, inbound, and callback URLs. To support this, a new field Override URL has been added to API Credentials configuration. This change is available with Sinch provider only. Read more

  • Personalization (Availability date: Jan 29, 2025) - New date/time helper functions are available for use in the personalization editor. Read more

  • Email configuration - If you are managing consent outside of Adobe, you can now set a custom unsubscribe email address and a custom one-click unsubscribe URL as part of your email channel configuration settings. Read more

  • Decisioning (Availability date: Jan 28, 2025) - Decisioning now supports Object data types when editing the item catalog’s schema. Read more

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