Release notes

Last update: 2025-03-12

Adobe Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.

March '25 updates

Personalization editor enhancements

The Journey Optimizer personalization editor has been updated with new capabilities:

  • Updated Code Editor Design – A cleaner, modern interface for improved usability and focus.
  • Search and Replace – Added functionality to quickly find and replace content within the editor.
  • Undo and Redo Support – Allows you to easily revert or reapply changes.
  • Customizable Font Size – Enables adjustment of the editor’s font size for better readability.
  • Inline JSON Validation – Provides real-time client-side validation for JSON content to speed up error detection.
  • Auto-Complete for Profile and Context Attributes – Offers smart suggestions to streamline content creation.
  • Enhanced Syntax Highlighting – Improves readability by making code structure more visually distinct.

Video showing new feature in the Personalization Editor

For more information, refer to the detailed documentation.

February '25 release notes

Release date: February 18-19, 2025

New capabilities

New capabilities coming with this release are detailed below.

Create & manage business rules

You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys.

  • Create channel rule sets to restrict the number of messages sent across one or multiple channels. Apply them to campaigns or journey actions to enforce the rules defined in the rule set. Channel rule set allows you to apply capping rules based on communication types. For example, set a rule set to limit "promotional messages" and another for "newsletters". Apply the appropriate rule set in your campaign or journey action depending on type of communication you are sending.
  • Create journey rule sets to control profile entries into journeys. Limit how often a profile can enter a journey within a given period or the number of journeys a profile can be enrolled in simultaneously. Apply these at the journey level to ensure proper entry management.

    • Previously available for a set of organizations (LA), business rules are now available to all users (GA).

    For more information, refer to the detailed documentation.
Generate landing pages with the AI Assistant

You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of the AI assistant.

For more information, refer to the detailed documentation.
Brands with the AI Assistant (Beta)

You can now set your own Brands to define your brand's visual and verbal identity.

This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases.

For more information, refer to the detailed documentation.
Troubleshoot your custom actions

You can now validate a custom action configuration by making real API calls directly from Adobe Journey Optimizer. This new capability helps you troubleshoot your custom actions before or after using them in a journey.

For more information, refer to the detailed documentation.
Flexible audience evaluation (Limited Availability)

Flexible audience evaluation lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns.

For more information, refer to the detailed documentation.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

Availability date: Jan 28, 2025

Improvements

The improvements below come with the February update.

  • Dataset Time-to-live (TTL) - Starting this month, a time-to-live (TTL) guardrail will be rolled out to Journey Optimizer system-generated datasets in new sandboxes and new orgs as follows:

    • 90 days for data in the profile store
    • 13 months for data in the data lake

    This change will be rolled out to existing customer sandboxes in a subsequent phase.

    Learn more about this update in the dedicated FAQ.

  • Direct mail - A new server type, Data landing zone, is now supported for file routing in the direct mail channel configuration. Read more

  • SMS - You can now manage SMS message delivery from multi-regional endpoints by overriding delivery, feedback, inbound, and callback URLs. To support this, a new field Override URL has been added to API Credentials configuration. This change is available with Sinch provider only. Read more

  • Personalization (Availability date: Jan 29, 2025) - New date/time helper functions are available for use in the personalization editor. Read more

  • Email configuration - If you are managing consent outside of Adobe, you can now set a custom unsubscribe email address and a custom one-click unsubscribe URL as part of your email channel configuration settings. Read more

  • Decisioning (Availability date: Jan 28, 2025) - Decisioning now supports Object data types when editing the item catalog’s schema. Read more

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