Test call details

Last update: 2022-11-11

Topics:
Media Analytics
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Start the media player

Adobe Analytics (AppMeasurement) Start call

Parameter	Value (sample)
`pev2`	ms_s
`a.media.friendlyName`	Episode Title
`a.media.name`	123456
`a.media.length`	120
`a.media.playerName`	HTML5
`a.media.view`	true
`a.contentType`	vod
`custom.[value]`	Custom metadata fields
`a.media.[value]`	Standard metadata fields

Notes:

Additional context data variables should be present and contain metadata. See metadata details below.
Length for linear streams should be set to the best estimate for the current show.

Standard metadata in Adobe Analytics (AppMeasurement) Start call

Parameter	Value (sample)
`a.media.show`	Show Title
`a.media.season`	6
`a.media.episode`	Episode Title
`a.media.asset_id`	123456
`a.media.genre`	comedy
`a.media.first_air_date`	2016-07-04
`a.media.rating`	TV-14
`a.media.originator`	production house
`a.media.network`	network
`a.media.ad_load`	1
`a.media.mvpd`	mvpd
`a.media.authorized`	unlocked
`a.media.feed`	no feed
`a.media.stream_format`	0

Custom metadata in Adobe Analytics (AppMeasurement) Start call

Parameter	Value (sample)
`custom.metadataA`	value
`custom.metadataB`	value

Media Analytics (heartbeats) Start call

Parameter	Value (sample)
`s:event:type`	start
`l:event:playhead`	0
`l:event:duration`	4
`s:asset:name`	Episode Title
`s:asset:video_id`	123456
`l:asset:length`	120
`s:stream:type`	vod
`s:asset:type`	main
`s:meta:custom.[value]`	Custom metadata fields
`s:meta:a.media.[value]`	Standard metadata fields

Notes:

Additional context data variables should be present and contain metadata. See metadata details below.
Playhead position for linear streams on video start should be set to the seconds elapsed since the start of the current show, not 0.

Standard metadata in Media Analytics (heartbeats) Start call

Parameter	Value (sample)
`s:meta:a.media.show`	Show
`s:meta:a.media.season`	6
`s:meta:a.media.episode`	Episode Title
`s:meta:a.media.asset_id`	123456
`s:meta:a.media.genre`	comedy
`s:meta:a.media.first_air_date`	2018-07-04
`s:meta:a.media.rating`	TV-14
`s:meta:a.media.originator`	production house
`s:meta:a.media.network`	network
`s:meta:a.media.ad_load`	1
`s:meta:a.media.mvpd`	mvpd
`s:meta:a.media.authorized`	unlocked
`s:meta:a.media.feed`	no feed
`s:meta:a.media.stream_format`	0

Custom metadata in Media Analytics (heartbeats) Start call

Parameter	Value (sample)
`s:meta:custom.metadata`	value
`s:meta:custom.metadata`	value

Media Analytics (heartbeats) Adobe Analytics Start call

Parameter	Value (sample)
`s:event:type`	aa_start
`l:event:playhead`	0
`l:event:duration`	4
`s:asset:name`	Episode Title
`s:asset:video_id`	123456
`l:asset:length`	120
`s:stream:type`	vod
`s:asset:type`	main

Notes:

This call indicates that the Media SDK has requested that an Adobe Analytics pev2=ms_s call be sent to the Adobe Analytics (AppMeasurement) server.
This call does not contain custom metadata.

View ad playback

Adobe Analytics (AppMeasurement) Ad Start call

Parameter	Value (sample)
`pev2`	msa_s
`a.media.name`	123456
`a.media.ad.name`	9378
`a.media.ad.friendlyName`	Video_VPAID_DFA
`a.media.ad.podFriendlyName`	preroll
`a.media.ad.length`	15
`a.media.ad.playerName`	HTML5
`a.media.ad.pod`	c27aaf3ff8224bb6b9ebfe1b2e79073d_1
`a.media.ad.podPosition`	1
`a.media.ad.podSecond`	0.0
`a.media.ad.view`	True
`custom.[value]`	Metadata fields
`a.media.[value]`	Standard metadata fields

Notes:

Additional context data variables should be present and contain metadata. See metadata details below.
Ad length may be set to -1 if not available on ad start.

Standard metadata in Adobe Analytics (AppMeasurement) Ad Start call

Parameter	Value (sample)
`a.media.show`	Show Title
`a.media.season`	6
`a.media.episode`	Episode Title
`a.media.asset_id`	123456
`a.media.genre`	comedy
`a.media.first_air_date`	2016-07-04
`a.media.rating`	TV-14
`a.media.originator`	production house
`a.media.network`	network
`a.media.ad_load`	1
`a.media.mvpd`	mvpd
`a.media.authorized`	unlocked
`a.media.feed`	no feed
`a.media.stream_format`	0

Custom metadata in Adobe Analytics (AppMeasurement) Ad Start call

Parameter	Value (sample)
`custom.metadata`	value
`custom.metadata`	value

Media Analytics (heartbeats) Ad Start call

Parameter	Value (sample)
`s:event:type`	start
`l:event:playhead`	0
`l:event:duration`	4
`s:asset:ad_id`	9378
`l:asset:length`	120
`s:stream:type`	vod
`s:asset:type`	ad
`s:meta:custom.[value]`	Custom metadata fields
`s:meta:a.media.[value]`	Standard metadata fields

Notes:

Additional context data variables should be present and contain metadata. See metadata details below.
Ad length may be set to -1 if not available on ad start.

Standard metadata in Media Analytics (heartbeats) Ad Start call

Parameter	Value (sample)
`s:meta:a.media.show`	Show
`s:meta:a.media.season`	6
`s:meta:a.media.episode`	Episode Title
`s:meta:a.media.asset_id`	123456
`s:meta:a.media.genre`	comedy
`s:meta:a.media.first_air_date`	2018-07-04
`s:meta:a.media.rating`	TV-14
`s:meta:a.media.originator`	production house
`s:meta:a.media.network`	network
`s:meta:a.media.ad_load`	1
`s:meta:a.media.mvpd`	mvpd
`s:meta:a.media.authorized`	unlocked
`s:meta:a.media.feed`	no feed
`s:meta:a.media.stream_format`	0

Custom metadata in Media Analytics (heartbeats) Ad Start call

Parameter	Value (sample)
`s:meta:custom.metadata`	value
`s:meta:custom.metadata`	value

Media Analytics (heartbeats) Adobe Analytics Ad Start call

Parameter	Value (sample)
`s:event:type`	aa_ad_start
`l:event:playhead`	0
`l:event:duration`	0
`s:asset:ad_id`	9378
`l:asset:ad_length`	15
`s:stream:type`	vod
`s:asset:type`	ad

Media Analytics (heartbeats) Ad Play call

Parameter	Value (sample)
`s:event:type`	play
`l:event:playhead`	15
`l:event:duration`	0
`s:asset:ad_id`	9378
`l:asset:ad_length`	15
`s:stream:type`	vod
`s:asset:type`	ad

Media Analytics (heartbeats) Ad Pause call

Parameter	Value (sample)
`s:event:type`	pause
`l:event:playhead`	15
`l:event:duration`	0
`s:asset:ad_id`	9378
`l:asset:ad_length`	15
`s:stream:type`	vod
`s:asset:type`	ad

Media Analytics (heartbeats) Adobe Analytics Ad Complete call

Parameter	Value (sample)
`s:event:type`	complete
`l:event:playhead`	15
`l:event:duration`	0
`s:asset:ad_id`	9378
`l:asset:ad_length`	15
`s:stream:type`	vod
`s:asset:type`	ad

Play main content

Media Analytics (heartbeats) Play call

Parameter	Value (sample)
`s:event:type`	play
`l:event:playhead`	29
`l:event:duration`	10189
`s:asset:name`	Episode Title
`s:asset:video_id`	123456
`l:asset:length`	120
`s:stream:type`	vod
`s:asset:type`	main

Notes:

The playhead position should increment by 10 seconds with every play call.
The l:event:duration value represents the number of milliseconds since the last tracking call and should be roughly the same value on each 10 second call.

Pause main content

Media Analytics (heartbeats) Pause call

Parameter	Value (sample)
`s:event:type`	pause
`l:event:playhead`	29
`l:event:duration`	10189
`s:asset:name`	Episode Title
`s:asset:video_id`	123456
`l:asset:length`	120
`s:stream:type`	vod
`s:asset:type`	main

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