Mix Modeler workflow

Last update: 2025-02-07
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See this video for an introduction to the user workflow in Mix Modeler.

A typical workflow in Mix Modeler consists of the following activities:

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Activity Description
Data Ingest data Ingest event data from Experience Platform (for example Adobe Analytics, Web SDK, other sources), aggregated data from marketing channels (for example TV, walled gardens, email, owned and operated activities), external factors data from customers (for example price changes in subscription service) and internal factors data (for example holiday plans).
DataCheck Harmonize data Configure mapping rules and conflict resolution rules to merge the various marketing datasets needed to measure and plan campaign performance in Mix Modeler.
FileConfig Build models Buid model instances with marketing touchpoints (for example channels), conversion definitions and internal and external factors.
FileData Train and score models Create aggregate and event-level scores using machine-learning training and scoring.
FileChart Build plans Create and build plans. Determine the best allocation of marketing funds to achieve a business objective by using the output of Mix Modeler’s models.
Dashboard Overview dashboard Get insights on harmonized data, models, and plans, using various configurable visualizations.

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