Conversions
Conversion events are business objectives that identify the impact of marketing activities. Examples: e-commerce orders, in-store purchases, website visits, and so forth.
You define marketing conversions for attribution analysis.
Manage conversions
To see a table of the available conversions, in the Mix Modeler interface:
-
Select
Harmonized data from the left rail. -
Select Conversions from the top bar. You see a table of the conversions.
The table columns specify details about the conversion:
| Column name | Details |
|---|---|
| Name | The name of the conversion. |
| Revenue | The harmonized data metric to use to calculate revenue from a conversion. |
| Conversion metric | The harmonized data metric to use as the conversion metric for analysis. |
| Category | The conversion category of the conversion. |
| Created | Date and time of the creation of the conversion. |
| Last modified | Date and time of the last modification of the conversion. |
Add a conversion
To add a conversion, in the Harmonized data > Conversion interface in Mix Modeler:
-
Select
Add a conversion. -
In the Create conversion dialog:
-
Enter a name for Conversion, for example
Store Conversions. -
Define the Conversion category.
-
Select a value from Select harmonize…, for example
Conversion types. -
Select a value for the operator
, for example is. -
Select a value from Select value or enter a value, for example Store.
-
-
Select a harmonized field from Conversion metric for analysis, for example Orders.
-
Select a harmonized field from Revenue field, for example Gross Demand.
-
To create the conversion, select Create. To cancel the creation of a conversion, select Cancel.
-
-
When created, the conversion is added to the conversions table.
View details
To view details of a conversion:
-
Select
when hovering over a conversion name in the table. -
Select
View details. A dialog shows details of the conversion. See Add a conversion for more information. Select Cancel to close the dialog.
View report
To view a report of a conversion:
-
Select
when hovering over a conversion name in the table. -
Select
View report. A dialog shows a report of the conversion.
- To change the granularity to report on, select a value from the Weekly dropdown menu.
- To change the period to report on, enter a start and end date or use
to define a period in the calendar popup.
-
Select Close to close the dialog.
Delete a conversion
To delete a conversion:
- Select
Delete when hovering over a conversion name in the table. - In the Delete conversion dialog confirmation dialog select Delete to permanently delete the conversion.
