Compare plans

To compare plans in the Mix Modeler Plans interface:

• Select Compare Plans. In Compare plans, select a plan for each Select plan.

• Alternatively, you can select two plans from the Plans table, and from the action bar select Compare.

The Compare plans interface shows information and visualizations on:

• Plan
• Date range
• Model
• Total budget
• Channel budgeting: AI automated or Custom + AI
• Planned spend
• Forecasted ROI (return on investment) or CPA (cost per action)
• ROI (return on investment) or CPA (cost per action) breakdown
• Forecasted return

Whereby:

• ROI is defined as (Incremental Revenue - Spend) / Spend.
• CPA is defined as Spend / Incremental Conversion.

You can hover over individual chart elements in each visualization to see a popover with more details.

Select Close to return to the Plans overview.