2024 Mix Modeler release notes
October 2024
| Feature | Description | General Availability |
|---|---|---|
| Schedule training and scoring | You can schedule the training and scoring of a model when you build models and when you edit a model from Model insight or the context menu of a model in the Models table. | October 21, 2024 |
| Touchpoint breakdown table | In Models, the Model insights tab now offers an additional Touchpoint breakdown table. | October 1, 2024 |
August 2024
| Feature | Description | General Availability |
|---|---|---|
| Factor contribution insights | In Models, the Factors tab offers external factor related insights. | August 20, 2024 |
| Marginal response curves | The marginal response curves visualization in Model insights now updates the curve and corresponding values based on changes in the selected data range. Additionally, the visualization shows the point of marginal break even and the point of diminishing returns. | August 20, 2024 |
| Ad-hoc training and scoring | You can initiate a model retrain, score (for new marketing data) or rescore from the Models interface. | August 13, 2024 |
| Policy enforcement | Experience Platform policies are enforced when configuring dataset rules and when modifying labels to the underlying data used in Mix Modeler. See Policies for more details. | August 13, 2024 |
| Data hygiene | Data hygiene rules are respected when deleting source data. See Deleting a source dataset | August 13, 2024 |
June 2024
| Feature | Description | General Availability |
|---|---|---|
| MTA visualizations | Model Insights is updated with comprehensive MTA visualizations. | June 18, 2024 |
| CPA metrics | CPA (cost per action) metrics are available in Compare Plans. | June 18, 2024 |
| Field-level access control | When defining dataset rules, Experience Platform’s attribute based access control is enforced on a field-level. | June 12, 2024 |
| Prior knowledge touchpoints | Only marketing touchpoints, specified in the Configure step, are available for selection in the Prior Knowledge section. | June 12, 2024 |
May 2024
| Feature | Description | General Availability |
|---|---|---|
| Data merge preferences |
Data merge preferences assists in resolving conflicts when data from summarized and event data sources are merged. | May 29, 2024 |
April 2024
| Feature | Description | General Availability |
|---|---|---|
| Date restatement options | For aggregate datasets, when defining rules, you can define whether data restatement is by aggregation or replacement. | April 1, 2024 |
| Model quality update | Model quality in Model insights now shows a visualization for the model assessment and a table with model fitting metrics. | April 1, 2024 |
January 2024
| Feature | Description | General Availability |
|---|---|---|
| Enhanced downloads | You can download full model insights in Microsoft® Excel format | January 31, 2024 |
| Marginal response curves | Model insights provide an additional visualization to show marginal response curves. | January 31, 2024 |
| Data merge preferences | You can define data merge preferences for dataset rules for harmonized datasets. | January 31, 2024 |
| Usage report | The Harmonized datasets UI has an additional Usage report tab providing additional insights into usage of models and conversions. | January 31, 2024 |
| Updated Plan Insights UI | The Plan Insights UI is updated, allowing you to select on which ROI and channels to report. | January 31, 2024 |
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