In this video we will look at how AI Assistant within Adobe Experience Platform can help you be more effective with impact analysis. Changes to shared objects like attributes and audiences can disrupt workflows for other teams, complicating processes, and risk important marketing efforts.
In this video, we will look at how Adobe AI Assistant within Adobe Experience Platform can help you be more effective with impact analysis. Changes to shared objects like attributes and audiences can disrupt workflows for other teams, complicating processes, and risk important marketing efforts. With AI Assistant, you can quickly map relationships between objects by asking questions about lineage and impact before any changes are made. Let’s see this in action. So I’m working in the marketing department for a financial services company and I need to determine what the impact would be to update just one attribute in my data feed, Homeowner. So let’s find all of the schemas and data sets where the attribute Homeowner is used. As you can see, this returns the data we’re looking for. Don’t forget that you can expand this table and even download the results as a CSV if you want. Okay, now we need to find out if there are any audiences that also use the Homeowner attribute. Let’s try this. What audiences use the attribute Homeowner? Looks like there is one audience that does indeed use this field, high earning homeowners. Now that we have this, let’s see if this audience is used anywhere else. So which audiences, journeys, and destinations use the audience high earning homeowners? As you can see, this audience is used in one destination. Previously, data professionals had to manually track where an object was used and analyze the impact of updating it. This was a time consuming and error prone task that could take days and we accomplished this task in just a few minutes. As your organization grows and more teams collaborate across complex systems, the risk of overloading or incorrectly updating a field increase. With AI Assistant, you are not only going to optimize your operations, but ensure every change is informed and precise. This simplifies a tedious process and empowers data professionals to make confident decisions for effective marketing strategies. AI Assistant is now available in real time CDP, Adobe Journey Optimizer, and Customer Journey Analytics. For more details on getting access, visit access AI Assistant in the Bobi Experience Platform. We’ll continue to level up your AI skills by trying out these recommended prompts.