Elevating the Marketer’s Role as a Data Steward

The role of the ‘data steward’ spans across disciplines and has become an added responsibility for the marketer. In this webinar, experts will share:

• Examples of how to govern customer data within a marketing context of collection, segmentation, and audience activation
• How to Incorporate consent-based strategies that lead with consumer trust and seamlessly integrate within the consumer journey
• Data steward responsibilities within the marketer’s role with efficiency and confidence