How to deploy at.js

Information about how to deploy the Adobe Target JavaScript library, at.js, using tags in Adobe Experience Platform or without a tag manager.

You can deploy at.js using the following methods:

• Implement Target using tags in Adobe Experience Platform: Tags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Tags give customers a simple way to deploy and manage the analytics, marketing, and advertising tags necessary to power relevant customer experiences.

• Implement Target without a Tag Manager: You can implement Target without using a tag manager (for example, tags in Adobe Experience Platform).

• Implement Target using a third-party tag manager: Tags in Adobe Experience Platform are the preferred method to implement Target; however, you can also implement Target using a third-party tag manager, including Tealium, Ensighten, and Google Tag. For a list of benefits of using Launch, see Advantages of implementing at.js using the Adobe Target extension.

  However, if you know how to implement Target without a tag manager you can easily implement with a third-party tag manager instead of hard-coding at.js in the site code.

  Here are two relevant topics that will help you implement Target with a third-party tag manager:

  • Before you implement
  • Implement Target without a tag manager

  Be sure to check the documentation for your third-party tag manager for more information.

To implement Target when using Single Page Apps (SPAs), see Single Page Application implementation.