Priority

Adobe Target determines which activity (or activities) to deliver to a page differently depending on which Target interface and which activity creation function (Visual Experience Composer (VEC) or Form-Based Experience Composer) you’re using.

Visual Experience Composer only or Form-Based Experience Composer using a global Target request only

If your company uses the VEC exclusively, content from multiple activities can be returned for the same call. Activities are delivered using the following decision flow:

1. The Target server call comes to Target with information about the URL.

2. Target pulls every activity running on that URL.

3. Target attempts to match the visitor into activities.

   If the visitor is already in an A/B Test or Multivariate Test activity, they match into that activity until they convert. If they were previously in an Experience Targeting activity, they must match into it again. If they meet the audience rules, then the visitor falls into those activities and into specific experiences.

4. Content for all the activities and experiences the visitor matches is returned to the page.

5. If the content for each activity references different CSS selectors, then all content is displayed.

   If there is an overlap or a duplicated CSS selector, then the activity content with the highest priority is displayed. The results from all activities that run on the page are counted and reflected in the reports.

   IMPORTANT

   Target returns the content for all activities on the page, beginning with the lowest-priority content, which is then overwritten by each activity, from lowest to highest priority. Usually, this results in the highest-priority content being displayed. However, if a lower-priority activity alters the structure of the DOM for the page, it is possible that the higher-priority activity does not recognize the page structure, so the lower-priority content is displayed. The results from all activities that run on the page are counted and reflected in the reports.

6. If multiple activities share priority level, there are two tiebreakers:

   • If only one activity has audience targeting, that activity is displayed.
   • If all or none has targeting, then the activity that was approved first is displayed.

Form-Based Experience Composer and Visual Experience Composer

If your company uses the Form-Based Experience Composer and the VEC, content from multiple Form-Based Experience Composer and VEC activities can deliver. Previously, only one activity from the form-based workflow could deliver. There is no longer a limit to the number of form-based activities that can deliver.

Activity delivery is determined using the following decision flow:

1. Target server call comes to Target with information about the Target request and URL.

2. Target pulls every activity running in that Target request.

3. Target attempts to match the visitor into activities.

   If the visitor is already in an A/B Test or Multivariate Test activity, they match into that test until they convert. If they were previously in an Experience Targeting activity, they must match into it again. If they meet the audience rules, then the visitor falls into those activities and into specific experiences.

4. If a form-based activity is the highest priority, then that activity content is returned along with all matching activity content from VEC activities.

5. If a VEC activity is the highest priority, then content from all matching VEC activities is returned, but no form-based activity content is returned.

   The results from all activities that run on the page are counted and reflected in the reports.

Example

If you have two activities, one targeting the branded search keyword “Nike” and the second targeting the non-branded keyword “sneakers”, the priorities of both activities are checked. If the Nike activity has a higher priority, that content is displayed. If the sneakers activity has the higher priority, its content is displayed.

If both targeted activities have the same priority, the activity that was most recently viewed is displayed. If the visitor is new to the page, the activity that was activated most recently is displayed.

Form-Based Experience Composer with non-global Target requests

If your company uses Target requests other than the global Target request in the form-based composer, content from only one activity can be returned per call. Activity delivery is determined using the following decision flow:

1. The Target server call comes to Target with information about the Target request and URL.

2. Target pulls every activity running in that Target request.

3. Target attempts to match the visitor into the highest-priority activity.

   If the visitor is already in an A/B Test or Multivariate Test activity, they match into that activity until they convert. If they were previously in an Experience Targeting activity, they must match into it again. If they meet the audience rules, then the visitor falls into those activities and into specific experiences.

4. If multiple activities share priority level, there are two tiebreakers:

   • If only one activity has audience targeting, that activity is displayed.
   • If all or none has targeting, then the activity that was approved first is displayed.

Examples

Response: offer1

Two activities use only offers created in the Visual Experience Composer for different selectors

• Activity 1: target-global-mbox, selector1, visualExpCompOffer1, priority low
• Activity 2: target-global-mbox, selector2, visualExpCompOffer2, priority high

Response: visualExpCompOffer1, visualExpCompOffer2

Two activities use only offers created in the Visual Experience Composer for same selector

• Activity 1: target-global-mbox, selector1, visualExpCompOffer1, priority low
• Activity 2: target-global-mbox, selector1, visualExpCompOffer2, priority high

Response: visualExpCompOffer1, visualExpCompOffer2

Training video: Activity Settings (3:02)

This video includes information about activity settings.

• Enter an objective for your activity
• Set the priority level of your activities
• Schedule activity start and end times
• Add audiences for reporting to create report filters
• Enter notes for your activities