- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Customer Journey Analytics
- Integrate Target with Adobe Journey Optimizer (AJO)
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager (AEM)
- Integrate Target with Adobe Audience Manager (AAM)
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Visual Experience Composer changes
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Configure reporting in Target
Configure general settings to use in Adobe Target reporting that apply to your entire Target account.
To access the Reporting configuration page, click Administration > Reporting.
You can specify the following settings on this page:
- The Adobe Experience Cloud solution to use for reporting
- The time zone to use for reporting
- The currency to use for reporting
- IP addresses to exclude from reporting
- Whether to show estimated lift in revenue in reporting
- Whether to enable fine-grained priorities
Be aware that the time zone, currency, and IP addresses to exclude settings apply to activities that use Target reporting. These settings do not apply to activities that use Analytics for Target (A4T) or Customer Journey Analytics as the reporting source.
Reporting Cloud Solution
Set options that determine what data is used for your results and reports.
Select the reporting source for your activities, either Target, Adobe Analytics, or Adobe Customer Journey Analytics. You can also choose to select the reporting source per activity as part of three-part guided workflow while creating the activity.
Consider the following information as you choose your reporting source:
- Adobe Target: If the reporting source is set to Target here, you are not allowed to create or activate an activity that uses Analytics or Customer Journey Analytics as the reporting source. You must change the reporting source to Select per activity.
- Adobe Analytics: If the reporting source is set to Analytics here, you are not allowed to create or activate an activity that uses Target or Customer Journey Analytics as the reporting source. You must change the reporting source to Select per activity.
- Adobe Customer Journey Analytics: If the reporting source is set to Customer Journey Analytics here, you are not allowed to create or activate an activity that uses Target or Analytics as the reporting source. You must change the reporting source to Select per activity.
- Select per activity: If the reporting source is set to Select per activity here, you can create and activate activities that are supported by the selected reporting source.
When determining your reporting source, consider the following information:
-
Analytics: For a matrix of supported activities using Analytics as the reporting source (A4T), see Supported activity types in Adobe Analytics as the reporting source for Adobe Target (A4t).
Automated Personalization (AP) activity creation and activation are allowed irrespective of the reporting source selected. Automated Personalization activities are not supported when you choose Adobe Analytics as the reporting source for Adobe Target (A4T).
Even if you specify Analytics as your reporting source, Target is used as the reporting source for Automated Personalization activities.
-
Customer Journey Analytics: For a matrix of supported activities using Target reporting in Customer Journey Analytics, see Supported activity types in Target reporting in Adobe Customer Journey Analytics.
Automated Personalization (AP), Auto-Allocate, and Auto-Target activity creation and activation are allowed irrespective of the reporting source selected. These activities are not supported when you choose Adobe Customer Journey Analytics as the reporting source.
Even if you specify Customer Journey Analytics as your reporting source, Target is used as the reporting source for Automated Personalization activities.
If you specify Customer Journey Analytics as your reporting source for Auto-Allocate or Auto-Target activities, Target or Analytics can be used as the reporting source.
Timezone for Reporting
Specify the time zone to use for reporting.
Currency for Reporting
Specify the currency to use for reporting.
IPs to exclude from Target reporting data
Specify any IP addresses that you want to exclude from reporting data. For example, excluding internal company addresses is a good way to ensure that your reporting data reflects customer interactions on your website.
Enter each IP address on a new line.
Show estimated lift in revenue
You can choose to show the estimated lift in revenue if you enter a monetary value for your goal. Target can estimate the revenue lift you would attain if all users view the winning experience. The estimated lift feature is disabled by default.
Only Experience Cloud Admin users can enable or disable this feature. If estimated lift is disabled, the corresponding fields do not appear in the interface. Disabling the feature does not result in a loss of data, including the data used for your estimates. The estimates are based on data that is collected whether or not the feature is enabled.
For detailed information, see Estimating Lift in Revenue.
Enable fine-grained priorities
Allow numerical entries for priority ranging from 0-999.
Depending on your settings, the UI and options for Priority vary. You can use the legacy settings of Low, Medium, or High, or you can enable fine-grained priorities from 0 to 999.
The priority is used if multiple activities are assigned to the same location with the same audience. If two or more activities are assigned to the location, the activity with the highest priority displays.
